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  "documentTitle": "Warby Parker | Results Presentation Deck | 28 slides",
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      "text": "Sales retention rate by customer cohort (based on customer cohort sales order value and months since initial purchase) 12 months: 24%, 25%, 25%, 25%, 22%, 25%, 26%; 24 months: 48%, 49%, 50%, 50%, 47%; 36 months: 73%, 75%, 75%, 77%; 48 months: 97%, 98%, 100%",
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      "text": "2015, 2016, 2017, 2018, 2019, 2020, 2021",
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      "text": "Note: Sales retention based on customer cohort sales order value and months since initial purchase. (1) 2021 cohort reflects the Q1 2021 and Q2 2021 new customer cohorts only, as these cohorts were the only cohorts from 2021 with a full 12 months of retention data available as of 6/30/2022.",
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      "text": "Source: Company data",
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      "text": "COMPELLING AND CONSISTENT SALES RETENTION RATES",
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