{
  "docId": "019de513-eec9-7569-acea-245cb74bfb40",
  "docSlug": "9dacc3597144a0e0db7693df4440d4d0",
  "documentTitle": "System1 | Investor Presentation Deck | 31 slides",
  "authorId": "system1",
  "authorName": "System1",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-08-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 6,
  "pageCount": 31,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "executive_summary",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 4,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de513-eec9-7569-acea-245cb74bfb40/6",
  "deckHref": "/decks/019de513-eec9-7569-acea-245cb74bfb40",
  "deckJsonHref": "/decks/019de513-eec9-7569-acea-245cb74bfb40.json",
  "deckAnchorHref": "/decks/019de513-eec9-7569-acea-245cb74bfb40#slide-6",
  "components": [
    {
      "bbox": {
        "h": 0.401,
        "w": 0.219,
        "x": 0.28,
        "y": 0.346
      },
      "kind": "list",
      "text": "$900-$930 Million projected 2022 revenue\nDiversified across 40+ major advertising categories, and 2mm+ paying subscribers to our digital subscription products",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "11fd0498-794a-4b93-be6f-16a62a981d09",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.51,
        "w": 0.219,
        "x": 0.517,
        "y": 0.346
      },
      "kind": "list",
      "text": "RAMP is our technological advantage\nProprietary Responsive Acquisition Marketing Platform (RAMP) efficiently identifies, acquires, and serves ads to consumers across any advertising vertical",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "56cd4d72-1905-4b66-b916-9913eaa4d6af",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.401,
        "w": 0.219,
        "x": 0.043,
        "y": 0.346
      },
      "kind": "list",
      "text": "Deliver high intent customers at scale\nSpend $675M+ annually (first half of CY ‘22 run-rate) on digital advertising across all major sources of customer traffic",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "58b9e5cb-dc61-4ea0-b332-b9ee42d69740",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.401,
        "w": 0.219,
        "x": 0.754,
        "y": 0.346
      },
      "kind": "list",
      "text": "Flexible and dynamic business model\nOur platform solution protects against demand shifts in the online advertising marketplace and reliance on specific verticals and advertisers",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c54dc6fb-e897-4bd0-b3ee-b4ca7707fcb5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.018,
        "w": 0.01,
        "x": 0.029,
        "y": 0.936
      },
      "kind": "other",
      "text": "5",
      "attrs": {},
      "subkind": "unclassified",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a9163adf-8961-479b-bb96-4e10953623c7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.407,
        "x": 0.043,
        "y": 0.07
      },
      "kind": "title",
      "text": "System1 At a Glance",
      "attrs": {},
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "838846c4-45b9-4883-b008-e22c7974775c",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Executive summary",
      "slug": "executive-summary",
      "agent": null,
      "layer": "slide",
      "matchId": "a01ace92-dcdb-4f8b-8fdb-dd99cc9b4365",
      "evidence": "This slide serves as an executive summary, providing an overview of System1's key points.",
      "confidence": 0.9
    },
    {
      "name": "List presentation",
      "slug": "list-presentation",
      "agent": null,
      "layer": "slide",
      "matchId": "2bca6e53-1349-4f2f-904a-0df3b9b8d8a2",
      "evidence": "The slide presents information in a list format with bullet points.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 25,
      "from": 5,
      "name": "Logic Chain",
      "slug": "01-logic-chain",
      "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
      "matchId": "75ce5819-9ab4-4598-bea0-42d9cb584798",
      "evidence": "The deck presents a logical chain of slides that connect System1's platform and growth strategy to its financial performance",
      "position": 0,
      "objective": "How System1's platform and growth strategy drive financial performance",
      "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
      "confidence": 0.7,
      "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}