{
  "docId": "019de513-ed52-725c-87a8-c63cf2534b6c",
  "docSlug": "37dcfa2ef376b5f96342ad3f2838ac54",
  "documentTitle": "SmileDirectClub | Investor Presentation Deck | 48 slides",
  "authorId": "smiledirectclub",
  "authorName": "SmileDirectClub",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-08-01 00:00:00",
  "orientation": "landscape",
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  "pageNumber": 34,
  "pageCount": 48,
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  "function": "establish_context",
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  "slideHref": "/slides/019de513-ed52-725c-87a8-c63cf2534b6c/34",
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      "kind": "chart",
      "text": "Line chart showing economic sentiment for 'New Job', 'US Economy', 'Major Purchase', 'Personal Finances', and 'New Home' from July 2021 to July 2022. All lines show a general downward trend, with 'New Home' and 'Major Purchase' showing the most significant declines.",
      "attrs": {
        "series_names": [
          "New Job",
          "US Economy",
          "Major Purchase",
          "Personal Finances",
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        "x_axis_labels": [
          "7/6/2021",
          "7/20/2021",
          "8/3/2021",
          "8/17/2021",
          "8/31/2021",
          "9/14/2021",
          "9/28/2021",
          "10/12/2021",
          "10/26/2021",
          "11/9/2021",
          "11/23/2021",
          "12/7/2021",
          "12/21/2021",
          "1/4/2022",
          "1/18/2022",
          "2/1/2022",
          "2/15/2022",
          "3/1/2022",
          "3/15/2022",
          "3/29/2022",
          "4/12/2022",
          "4/26/2022",
          "5/10/2022",
          "5/24/2022",
          "6/7/2022",
          "6/21/2022",
          "7/5/2022"
        ],
        "y_axis_labels": [
          "15",
          "20",
          "25",
          "30",
          "35",
          "40",
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    {
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      "kind": "paragraph",
      "text": "HPS-CS Economic Sentiment Index - Five Individual Questions, since July 6, 2021",
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      "kind": "source-note",
      "text": "Source: ESI: July 6, 2022 Publication Titled 'Economic Sentiment Recovers Slightly, Driven By Confidence In Personal Finances' URL:https://hps-civicscience.com/economic-sentiment-recovers-slightly-driven-by-confidence-in-personal-finances/",
      "attrs": {},
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    {
      "bbox": {
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      "kind": "title",
      "text": "Economic sentiment on major purchases remains down since July 2021.",
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  "loops": [
    {
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      "from": 33,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "219eb5dd-38cb-4dae-bb23-ec5d3426370d",
      "evidence": "The deck presents the customer's experience with outsized price increases and economic sentiment",
      "position": 0,
      "objective": "Highlighting the impact of economic sentiment on major purchases",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
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  "locked": true
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