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  "documentTitle": "SmileDirectClub | Investor Presentation Deck | 48 slides",
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      "text": "Marketing & selling expenses ($ in millions)\nQ1 2020: $142 (72%)\nQ2 2020: $35 (32%)\nQ3 2020: $67 (40%)\nQ4 2020: $79 (43%)\nQ1 2021: $97 (49%)\nQ2 2021: $96 (55%)\nQ3 2021: $96 (70%)\nQ4 2021: $99 (79%)\nQ1 2022: $97 (64%)\nQ2 2022: $71 (57%)",
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      "text": "Referrals as a % of Aligner Orders\nQ1 2020: 20%\nQ2 2020: 21%\nQ3 2020: 23%\nQ4 2020: 22%\nQ1 2021: 21%\nQ2 2021: 21%\nQ3 2021: 20%\nQ4 2021: 20%\nQ1 2022: 20%\nQ2 2022: 21%",
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      "text": "smile\nDIRECT CLUB",
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      "text": "Current Partner Network global locations are now 690 active or pending training which represents a net increase of 17 locations from Q1 2022\nCurrent Partner Network focus is through investments in driving productivity through GP submissions per practice before deepening investments in driving major increases in incremental practices",
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      "text": "On locations, we had 118 permanent SmileShop locations as of quarter end, compared to 110 locations at the end of Q1 2022\nWe opened 4 SmileShop locations in the U.S., 5 within international markets and closed one U.S. location",
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      "text": "Marketing and selling expenses were $71 million, or 56.6% of net revenue in the quarter compared to 63.8% of net revenue in Q1 2022.",
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      "text": "We also held 114 pop-up events over the course of the quarter, for a total of 232 location sites at the end of the quarter.",
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