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      "text": "Leading orthodontic DTC channel: Largest DTC orthodontic channel in the world provides attractive unit economics and substantial growth despite temporary macroeconomic factors; Strong omnichannel presence maximizes consumer addressability; Closed loop system offers optimal conversion from sophisticated CRM strategy and opportunities to enhance clinical outcomes from robust data library",
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      "text": "Vertically integrated model: Substantial investment in treatment planning, manufacturing, contact center and teledentistry platform; >$300M of capex, including streamlined state-of-the-art manufacturing facility in Tennessee; Vertically integrated model allows business to gain profitable leverage on scale and effectively focus on the end-to-end customer experience",
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