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  "documentTitle": "SmileDirectClub | Investor Presentation Deck | 48 slides",
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  "presentationDate": "2022-08-01 00:00:00",
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      "text": "smile DIRECT CLUB",
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      "text": "Interest in SDC+ concept by income bracket",
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      "text": "1) Source: SDC+ Quant Research, April 2022, n = 2,126 (US HHI $125K+). Research with US gen pop, 18-65 years old, who are interested in straightening their teeth, or their teen's, in next 3 years, or have straightened their teeth or their teen's in the past 3 years, or are currently in treatment for themselves or their teen's.",
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      "text": "SDC+ $3900 Overall (incomes $25K and up) 70% Under $125K (net) 68% $25,000 to $49,999 61% $50,000 - $74,999 66% $75,000 - $124,999 75% $125K+ (net) 73% 72% $150,000 to $199,999 71% $200,000 to $299,999 73% $300,000 or more 83%",
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      "text": "SDC+ is a compelling proposition. In fact, 73% of higher household income customers surveyed indicated a likelihood to purchase.",
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