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  "documentTitle": "Remitly | Results Presentation Deck | 29 slides",
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  "presentationDate": "2022-08-01 00:00:00",
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      "text": "Recent cohorts have improving returns",
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      "text": "Cumulative Return on Initial Direct Marketing Investment by Cohort\nReturn on Direct Marketing Investment¹\n7x, 6x, 5x, 4x, 3x, 2x, 1x\nYear 0², Year 1, Year 2, Year 3, Year 4, Year 5\nRelative Cohort Year\n2015, 2016, 2017, 2018, 2019, 2020",
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      "text": "² Year 0 represents the year of acquisition for each cohort shown. As new customers are acquired throughout Year 0, their average tenure exiting this period is typically less than six months (more customers are added in the back half of the year due to continued growth and seasonality). Years 1-5 represent the full annual period for each cohort. For example, Year 1 for the 2020 cohort includes all of 2021.",
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      "kind": "source-note",
      "text": "9 August 2022 / © 2022 Remitly Inc.",
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      "text": "¹ Return on marketing investment is the ratio of revenue, net of transaction expenses to \"Customer Acquisition Cost\" or \"CAC.\" \"CAC\" refers to direct marketing expenses deployed to acquire new customers. Direct marketing expenses exclude experimental spend used to test new marketing channels, creative production expenses, endorser costs, customer research expenses, agency fees, personnel costs, or other fixed operating expenses that support the marketing team. The calculation of this metric may differ from other similarly titled metrics used by other companies, analysts, or investors.",
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      "kind": "title",
      "text": "Marketing investments generate strong returns",
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