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  "documentTitle": "MoneyLion | Results Presentation Deck | 30 slides",
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  "authorName": "MoneyLion",
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  "presentationDate": "2022-08-01 00:00:00",
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      "text": "Annualized ARPU, CAC and Total Customers Added\nARPU: $72 (Q4 2021), $74 (Q1 2022), $76 (Q2 2022)\nTotal Customers Added: 600k (Q4 2021), 645k (Q1 2022), 950k (Q2 2022)\nCAC: $25 (Q4 2021), $16 (Q1 2022), $9 (Q2 2022)",
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      "text": "Efficient marketing funnel combined with marketplace and embedded finance synergies de-risks our growth plan and preserves a < 6 month payback period on customer acquisition",
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      "text": "Note: ARPU is calculated by dividing annualized Adjusted Revenue for the period by average Total Customers for the period. CAC reflects fully loaded acquisition spend per customer added, which is inclusive of performance marketing, brand marketing and on-boarding data costs. Note: See \"Footnotes\" section for detailed footnotes and definitions.",
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