{
  "docId": "019de513-c718-7208-9b8e-0e4653242cc8",
  "docSlug": "05ddf020cdd2aff8f5090552bae865e3",
  "documentTitle": "Circut | Results Presentation Deck | 24 slides",
  "authorId": "circut",
  "authorName": "Cricut",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-08-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 6,
  "pageCount": 24,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "propose_solution",
  "function": "propose_solution",
  "density": "dense",
  "nDataPoints": 2,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019de513-c718-7208-9b8e-0e4653242cc8/6",
  "deckHref": "/decks/019de513-c718-7208-9b8e-0e4653242cc8",
  "deckJsonHref": "/decks/019de513-c718-7208-9b8e-0e4653242cc8.json",
  "deckAnchorHref": "/decks/019de513-c718-7208-9b8e-0e4653242cc8#slide-6",
  "components": [
    {
      "bbox": {
        "h": 0.72,
        "w": 0.55,
        "x": 0.38,
        "y": 0.14
      },
      "kind": "image",
      "text": "Mobile app screenshots showing notifications, projects, and images.",
      "attrs": {},
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2b778642-3d6a-4753-8392-0243cb6637ec",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.09,
        "w": 0.26,
        "x": 0.08,
        "y": 0.6
      },
      "kind": "list",
      "text": "Expanding design tools, content and engagement touch points",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "13c94f81-83ad-4341-a88f-5fbb3f5a46c2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.26,
        "x": 0.08,
        "y": 0.76
      },
      "kind": "list",
      "text": "Learning kits and an onboarding flow",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "30694470-b838-4b25-9bc9-f6b76a770900",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.09,
        "w": 0.26,
        "x": 0.08,
        "y": 0.44
      },
      "kind": "list",
      "text": "Community driven features, notifications and project sharing",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9103f903-bb87-4edc-8ea6-a6dcc7c9f3a7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.06,
        "x": 0.49,
        "y": 0.79
      },
      "kind": "metric",
      "text": "45.2K",
      "attrs": {},
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "82bc0326-5ca8-409f-8e8e-188f183a3c5d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.05,
        "x": 0.49,
        "y": 0.71
      },
      "kind": "metric",
      "text": "7.3K",
      "attrs": {},
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bc5027b2-b424-43da-829b-d5f1e6c4b774",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.01,
        "w": 0.14,
        "x": 0.44,
        "y": 0.96
      },
      "kind": "source-note",
      "text": "Q2 2022 Financial Results",
      "attrs": {},
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1cbc6698-a372-4be0-a8b6-d87dcf745091",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.11,
        "w": 0.23,
        "x": 0.06,
        "y": 0.16
      },
      "kind": "title",
      "text": "Investing to drive user engagement",
      "attrs": {},
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bcf12006-6ef0-42f0-a3a9-2ad31bcf29a7",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 6,
      "from": 6,
      "beatId": "9ec816bc-b817-4453-b168-ec8dcd813a1c",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "Investing to drive user engagement is proposed as a solution.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 10,
      "from": 5,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "c02bfb33-8200-403b-9dac-d4dc76698cb2",
      "evidence": "The presentation implies that not investing in key initiatives could hinder growth.",
      "position": 0,
      "objective": "What if we don't invest in key initiatives?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    },
    {
      "to": 9,
      "from": 6,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "59fc054a-afe4-42c1-8933-5814bacf2b97",
      "evidence": "The proposal to invest in user engagement suggests a big bet on growth.",
      "position": 1,
      "objective": "Can we drive user engagement through strategic investments?",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.6,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}