{
  "docId": "019de513-c718-7208-9b8e-0e4653242cc8",
  "docSlug": "05ddf020cdd2aff8f5090552bae865e3",
  "documentTitle": "Circut | Results Presentation Deck | 24 slides",
  "authorId": "circut",
  "authorName": "Cricut",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-08-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 5,
  "pageCount": 24,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "key_messages",
  "function": "summarize",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019de513-c718-7208-9b8e-0e4653242cc8/5",
  "deckHref": "/decks/019de513-c718-7208-9b8e-0e4653242cc8",
  "deckJsonHref": "/decks/019de513-c718-7208-9b8e-0e4653242cc8.json",
  "deckAnchorHref": "/decks/019de513-c718-7208-9b8e-0e4653242cc8#slide-5",
  "components": [
    {
      "bbox": {
        "h": 0.65,
        "w": 0.43,
        "x": 0.068,
        "y": 0.202
      },
      "kind": "image",
      "text": "Connected Machines\nSubscriptions\nAccessories & Materials\nSoftware",
      "attrs": null,
      "subkind": "icon-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "abc6a6f4-7fd7-4d0f-84ce-530ae87fb6cd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.356,
        "x": 0.561,
        "y": 0.46
      },
      "kind": "list",
      "text": "1 Drive onboarding & engagement\n2 Increased monetization\nCricut Access / Accessories and Materials\n3 Expand internationally\n4 Innovate and expand platform",
      "attrs": null,
      "subkind": "numbered",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "96bb4110-f9ec-4fc3-b373-31abb322d7db",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.013,
        "w": 0.15,
        "x": 0.443,
        "y": 0.96
      },
      "kind": "source-note",
      "text": "Q2 2022 Financial Results",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5719b2ad-7872-4d3e-aa5d-fef450859256",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.356,
        "x": 0.561,
        "y": 0.244
      },
      "kind": "title",
      "text": "Sharpened focus on key initiatives",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6ee22309-d9d4-4134-b1fc-a99c7e7792b8",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "List presentation",
      "slug": "list-presentation",
      "agent": null,
      "layer": "slide",
      "matchId": "4adb12bf-0dec-4ed5-a70e-7392c4fa44dc",
      "evidence": "The slide presents a list of key initiatives.",
      "confidence": 0.8
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 5,
      "from": 5,
      "beatId": "1fe398ad-937b-44f5-86b9-eb7f716048bc",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Need",
      "beatSlug": "monroes-sequence-need",
      "evidence": "The need for a sharpened focus on key initiatives is emphasized.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 10,
      "from": 5,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "c02bfb33-8200-403b-9dac-d4dc76698cb2",
      "evidence": "The presentation implies that not investing in key initiatives could hinder growth.",
      "position": 0,
      "objective": "What if we don't invest in key initiatives?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}