{
  "docId": "019de513-b1c1-76c7-b013-7502cf8ab3ed",
  "docSlug": "44273edf7ebe79db6f9b0ed45ea97ed4",
  "documentTitle": "Affirm | Results Presentation Deck | 42 slides",
  "authorId": "affirm",
  "authorName": "Affirm",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-08-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 12,
  "pageCount": 42,
  "prevPage": 11,
  "nextPage": 13,
  "slideType": "kpi_overview",
  "function": "quantify_opportunity",
  "density": "dense",
  "nDataPoints": 12,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de513-b1c1-76c7-b013-7502cf8ab3ed/12",
  "deckHref": "/decks/019de513-b1c1-76c7-b013-7502cf8ab3ed",
  "deckJsonHref": "/decks/019de513-b1c1-76c7-b013-7502cf8ab3ed.json",
  "deckAnchorHref": "/decks/019de513-b1c1-76c7-b013-7502cf8ab3ed#slide-12",
  "components": [
    {
      "bbox": {
        "h": 0.05,
        "w": 0.09,
        "x": 0.439,
        "y": 0.25
      },
      "kind": "callout",
      "text": "710% Growth",
      "attrs": {},
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0b9e6107-92e1-4e43-84a8-5d917f6917bd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.11,
        "x": 0.775,
        "y": 0.14
      },
      "kind": "callout",
      "text": "13% QoQ Growth",
      "attrs": {},
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "764c4941-cd43-439b-bc4b-d6e22998dc2b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.61,
        "w": 0.74,
        "x": 0.13,
        "y": 0.24
      },
      "kind": "chart",
      "text": "Active Merchants (K)\nFY Q4'20: 5.7\nFY Q1'21: 6.5\nFY Q2'21: 7.9\nFY Q3'21: 11.5\nFY Q4'21: 29.0\nFY Q1'22: 102.2\nFY Q2'22: 168.0\nFY Q3'22: 207.0\nFY Q4'22: 234.8",
      "attrs": {
        "x_axis_label": "Fiscal Year Quarter",
        "y_axis_label": "Active Merchants (K)"
      },
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "91a35cf7-4729-4e8e-94a1-3a7f6aa20215",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.465,
        "x": 0.116,
        "y": 0.926
      },
      "kind": "source-note",
      "text": "Notes:\n1. Active Merchant defined as a merchant which engages in at least one transaction on our platform during the 12 months prior to the measurement date\n2. Metrics are unaudited",
      "attrs": {},
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d05fe663-6eab-47e3-86b7-4255f7a00f3d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.046,
        "w": 0.399,
        "x": 0.045,
        "y": 0.102
      },
      "kind": "title",
      "text": "Active Merchants",
      "attrs": {},
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "77fad9d1-14e3-4748-ba8d-652434a91ecf",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Chartjunk Elimination",
      "slug": "chartjunk-elimination",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "ca88e684-857b-4184-b329-1f1cdbb2b4af",
      "evidence": "The chart uses a clear and simple vertical bar chart to display Active Merchants data.",
      "confidence": 0.7
    },
    {
      "name": "Data-Ink Ratio",
      "slug": "data-ink-ratio",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "244fffe5-13e0-4272-8b68-bdacbc8f8f7e",
      "evidence": "The chart prioritizes data ink, making it easy to read and understand.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 26,
      "from": 5,
      "beatId": "8354b565-450c-40e0-a60a-dc5b5c91aa79",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Financials",
      "beatSlug": "sequoia-pitch-financials",
      "evidence": "The presentation includes detailed financial information, such as KPI overviews and revenue buildups.",
      "position": 5,
      "confidence": 0.7,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 26,
      "from": 5,
      "name": "So What Cascade",
      "slug": "41-so-what-cascade",
      "bestFor": "Data presentations, executive summaries, driving to recommendations",
      "matchId": "84043850-ac1e-4ca4-b3d1-ebfe96f89687",
      "evidence": "The presentation includes detailed financial information and analysis.",
      "position": 1,
      "objective": "Explain the significance of Affirm's financial results",
      "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
      "confidence": 0.6,
      "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}