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  "docSlug": "82fc9177023c524e9742f9bd7c929bdf",
  "documentTitle": "Affirm | Investor Presentation Deck | 28 slides",
  "authorId": "affirm",
  "authorName": "Affirm",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-08-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 6,
  "pageCount": 28,
  "prevPage": 5,
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  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 9,
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  "slideHref": "/slides/019de513-b13d-751c-bc83-4e2f50e74a2f/6",
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  "deckAnchorHref": "/decks/019de513-b13d-751c-bc83-4e2f50e74a2f#slide-6",
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      "kind": "chart",
      "text": "$1,500B\n8.5%\n$900B\n$750B\n3.8%\n1.6%\n2020A\n2021A\n2025P",
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      "kind": "diagram",
      "text": "2021\n$900B\nNorth America\nE-commerce\nmarket\n$34B\n$12B\nBNPL\nAffirm\nGMV",
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      "kind": "source-note",
      "text": "1. Gross Merchandise Volume (\"GMV\") defined as the total dollar amount of all transactions on the\nAffirm platform for the twelve months ending December 31, 2021, net of refunds",
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      "kind": "source-note",
      "text": "Source: emarketer, Statista & Worldpay FIS",
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      "kind": "title",
      "text": "Large and Rapidly Expanding Market Opportunity",
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      "beatName": "Market Size",
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      "name": "Cost Of Inaction",
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      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "c3358af4-af98-4eed-a88f-d3a395bff171",
      "evidence": "The deck highlights the large and rapidly expanding market opportunity, implying that not investing in Affirm could result in missed growth potential",
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      "objective": "What are the consequences of not investing in Affirm?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
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      "description": "Quantify what happens if the audience does nothing"
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