{
  "docId": "019de513-9d84-7799-9652-fe065beeb408",
  "docSlug": "a9f2c5fd66e9da6a628555aef837bac3",
  "documentTitle": "IAC | Investor Presentation Deck | 32 slides",
  "authorId": "iac",
  "authorName": "IAC",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-07-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 11,
  "pageCount": 32,
  "prevPage": 10,
  "nextPage": 12,
  "slideType": "kpi_overview",
  "function": "analyze_data",
  "density": "overcrowded",
  "nDataPoints": 3,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019de513-9d84-7799-9652-fe065beeb408/11",
  "deckHref": "/decks/019de513-9d84-7799-9652-fe065beeb408",
  "deckJsonHref": "/decks/019de513-9d84-7799-9652-fe065beeb408.json",
  "deckAnchorHref": "/decks/019de513-9d84-7799-9652-fe065beeb408#slide-11",
  "components": [
    {
      "bbox": {
        "h": 0.06,
        "w": 0.13,
        "x": 0.83,
        "y": 0.05
      },
      "kind": "image",
      "text": "Dotdash Meredith",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f9661bdf-ca0d-4ce5-b4c9-4beb1396a21d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.2,
        "x": 0.73,
        "y": 0.57
      },
      "kind": "image",
      "text": "Walmart product page screenshot",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0ca4b29b-46a3-4d70-98dd-830eb13cba53",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.2,
        "x": 0.73,
        "y": 0.18
      },
      "kind": "image",
      "text": "The Spruce comparison table screenshot",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "13848bf7-6e68-4be3-bc20-c5a6fbef4f8d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.2,
        "x": 0.26,
        "y": 0.57
      },
      "kind": "image",
      "text": "The Spruce article screenshot",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "22fc770f-3287-462c-8136-8fe03b4d19c0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.2,
        "x": 0.26,
        "y": 0.18
      },
      "kind": "image",
      "text": "The Spruce website screenshot",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e1a55bd1-57a4-441f-b177-05a650295d43",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.2,
        "x": 0.52,
        "y": 0.2
      },
      "kind": "paragraph",
      "text": "Performance Marketing (affiliate commerce) ~21% of LTM Q1'22 Pro Forma Digital Revenue. Paid based on performance.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "159b0fe8-dabb-4b32-96c1-b216c737057f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.2,
        "x": 0.52,
        "y": 0.6
      },
      "kind": "paragraph",
      "text": "Licensing ~13% of LTM Q1'22 Pro Forma Digital Revenue. Products created and sold in partnership with our brands.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "58bd8d28-7054-47a7-a5ea-75b5e92a8bd6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.2,
        "x": 0.05,
        "y": 0.2
      },
      "kind": "paragraph",
      "text": "Premium Advertising ~43% of LTM Q1'22 Pro Forma Digital Revenue. Sold directly by salesforce.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "90270f96-31a7-45c2-b342-d73a3b16f28f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.2,
        "x": 0.05,
        "y": 0.6
      },
      "kind": "paragraph",
      "text": "Programmatic Advertising ~23% of LTM Q1'22 Pro Forma Digital Revenue. Sold on an exchange.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d1d51eae-553b-4be0-b2ad-863fa3bcc711",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.45,
        "x": 0.04,
        "y": 0.07
      },
      "kind": "title",
      "text": "Diverse Digital Revenue with Attributable ROI",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9f1b2686-ef6b-4348-bcec-47ddfc9051a8",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "2x2 matrix",
      "slug": "matrix-2x2",
      "agent": null,
      "layer": "slide",
      "matchId": "bc6585b5-d72c-4020-accc-363e2c316c8c",
      "evidence": "paragraph/paragraph: multiple revenue types",
      "confidence": 0.5
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 11,
      "from": 6,
      "beatId": "9c8a0123-43dc-40bf-ac41-595359f02dde",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "Rising Success",
      "beatSlug": "rags-to-riches-rising-success",
      "evidence": "Industry-leading businesses in 5 large categories, World Class Brand Portfolio with Amazing Reach, Leading Digital Content Properties",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}