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      "text": "9\nNew Category\ncountries\nprofitable**",
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      "text": "* Reduction in losses at category contribution level. H1'22 reduction versus H1'21 and 2021 reduction versus 2020. **Profitability at category contribution level: Profit from the sales of brands after deduction of directly attributable costs (including R&D, marketing) and before allocation of overheads.",
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