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      "text": "20.4m adult consumers of Non-Combustible products*\n45% New Category revenue growth**\n50%+ (£281m) reduction in New Category losses***\nStrong brands powered by innovation",
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      "text": "£1.5bn Quantum savings delivered 6 months ahead of target\n90bps improvement in adjusted operating margin to 43.9%^^\nRobust pricing – achieved c.90% of planned pricing",
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      "text": "Group revenue up +5.7%; +3.7% at constant FX**\nReported diluted EPS down -42.9%\nAdjusted diluted EPS up +5.7% at constant FX^\nConfident in delivering FY22 guidance",
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      "text": "£3.8bn YTD cash returns to shareholders: £2.5bn Dividends and £1.3bn Buyback",
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      "text": "Reducing the health impact of our business. Based on the weight of evidence and assuming a complete switch from cigarette smoking. These products are not risk free and are addictive. * See Appendix A6 ** At constant rates. See Appendix A2.\n*** Reduction versus H1'21 at constant rates at category contribution level: Profit from the sales of brands after deduction of directly attributable costs (including R&D, marketing) and before allocation of overheads. See Appendix A2.. ^On an\nadjusted constant rate basis. See Appendix A1 and A2. ^^ On an adjusted basis at current adjusted rates. See Appendix A1.",
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