{ "docId": "019de513-902b-7066-8a59-2eecbfd50fc1", "docSlug": "df145f9917cdcd28967f244a7a6bd8bd", "documentTitle": "BAT | Results Presentation Deck | 47 slides", "authorId": "bat", "authorName": "BAT", "documentKindSlug": "conference-presentation", "documentKindLabel": "Conference presentation", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2022-07-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 43, "pageCount": 47, "prevPage": 42, "nextPage": 44, "slideType": "before_after", "function": "propose_solution", "density": "overcrowded", "nDataPoints": 5, "notes": null, "elementsJson": null, "metadataConfidence": 1, "imagePath": null, "slideHref": "/slides/019de513-902b-7066-8a59-2eecbfd50fc1/43", "deckHref": "/decks/019de513-902b-7066-8a59-2eecbfd50fc1", "deckJsonHref": "/decks/019de513-902b-7066-8a59-2eecbfd50fc1.json", "deckAnchorHref": "/decks/019de513-902b-7066-8a59-2eecbfd50fc1#slide-43", "components": [ { "bbox": { "h": 0.043, "w": 0.149, "x": 0.26, "y": 0.755 }, "kind": "list", "text": "£5bn New Category Revenue by 2025", "attrs": null, "subkind": "bullet", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "1a62769f-a3b5-4b58-84ab-ade43aa8c371", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.073, "w": 0.159, "x": 0.82, "y": 0.725 }, "kind": "list", "text": "Eliminate unnecessary single-use plastic in our packaging & all plastic packaging recyclable^ by 2025***", "attrs": null, "subkind": "bullet", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "50d15290-2b74-4a2c-8499-4cf6eaf9662e", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.058, "w": 0.149, "x": 0.45, "y": 0.74 }, "kind": "list", "text": "Carbon neutral operations Scope 1&2 by 2030***", "attrs": null, "subkind": "bullet", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "75abf3eb-120b-4f05-bdc8-ec46bb9aa87d", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.058, "w": 0.159, "x": 0.075, "y": 0.74 }, "kind": "list", "text": "50 million consumers of Non-Combustible** products by 2030", "attrs": null, "subkind": "bullet", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "acb38599-203b-485a-9183-8a5a07281cc3", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.043, "w": 0.149, "x": 0.635, "y": 0.755 }, "kind": "list", "text": "Net zero value chain emissions by 2050***", "attrs": null, "subkind": "bullet", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "d01c4030-5082-4aea-9483-48c929df8fd0", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.058, "w": 0.239, "x": 0.104, "y": 0.501 }, "kind": "paragraph", "text": "Declining Volume\nGrowing Value", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "33787d57-92cf-4118-b732-bec34fb6c48d", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.058, "w": 0.239, "x": 0.65, "y": 0.501 }, "kind": "paragraph", "text": "Growing Volume\n& Value", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "376d4db0-88a9-420d-bccd-dbad82a58e5c", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.02, "w": 0.029, "x": 0.74, "y": 0.183 }, "kind": "paragraph", "text": "To", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "9c106649-df18-4597-bc63-06ca012807d0", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.029, "w": 0.19, "x": 0.149, "y": 0.301 }, "kind": "paragraph", "text": "Cigarettes", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "aebeede4-c172-4ef9-852b-2343e7aab94b", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.02, "w": 0.06, "x": 0.192, "y": 0.183 }, "kind": "paragraph", "text": "From", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "ba25cba7-f0ab-43c9-8367-3b0c5dcf3217", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.058, "w": 0.29, "x": 0.639, "y": 0.29 }, "kind": "paragraph", "text": "Multi-Category CPG\nNicotine & Beyond*", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "d15fc4e9-3fc1-40ec-954b-6224e4a77dcc", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.049, "w": 0.94, "x": 0.025, "y": 0.925 }, "kind": "source-note", "text": "Reducing the health impact of our business, based on the weight of evidence and assuming a complete switch from cigarette smoking. These products are not risk free and are addictive. * Beyond refers to Wellbeing & Stimulation. Expected target market for consumer acquisition is adult consumers seeking wellbeing and stimulation solutions in their daily lives. ** Consumers of Non-Combustible products definition. See Appendix A6. *** Environmental targets. See Appendix A5. ^ Capable of being reusable, recyclable or compostable.", "attrs": null, "subkind": null, "toolName": null, "toolSlug": null, "confidence": null, "componentId": "13dd724f-9b62-4fa5-bb18-ab2c728e6832", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.04, "w": 0.57, "x": 0.084, "y": 0.073 }, "kind": "title", "text": "We are building A Better Tomorrow™", "attrs": null, "subkind": "headline", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "d94e3953-d645-4aa3-bc3a-0a8aedec4a5b", "frameworkName": null, "frameworkSlug": null } ], "metrics": [], "tools": [ { "name": "Before-After-Bridge", "slug": "before-after-bridge", "agent": "Storyteller", "layer": "slide", "matchId": "a775f112-4c17-4ebb-8130-95d0b0de7942", "evidence": "The slide title mentions 'We are building A Better Tomorrow' and lists several goals, such as 'Eliminate unnecessary single-use plastic' and '50 million consumers of Non-Combustible products by 2030', indicating a before-after bridge.", "confidence": 0.8 } ], "frameworks": [], "arcBeats": [ { "to": 47, "from": 17, "beatId": "1353c14e-e7ab-4ffb-a2ea-672bb8acdfd9", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Action", "beatSlug": "monroes-sequence-action", "evidence": "The remaining slides outline the action plan and progress.", "position": 3, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" } ], "loops": [ { "to": 43, "from": 43, "name": "Before After", "slug": "21-before-after", "bestFor": "Product demos, process improvements, ROI justification", "matchId": "3001a870-029b-4d37-966c-d794ffd5d85d", "evidence": "The before-after slide clearly shows the transformation.", "position": 0, "objective": "Highlighting the transformation progress.", "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta", "confidence": 0.8, "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }