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      "text": "BAT A BETTER TOMORROW",
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      "text": "Financials growth versus H1'21 * On an adjusted constant rate basis. See Appendix A1 & A2. ** Value share of cigarettes v FY21. See Appendix A3. Source: Company data.",
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      "text": "New Category Revenue*, Revenue*, Combustible Value Share**, Adjusted Profit from Operations*\nEUROPE +49.8% +9.7% -30bps +11.7%\nAPME +15.9% +4.7% +40bps -5.4%\nAMSSA +71.5% +6.0% -40bps +6.5%\nUSA +59.2% -0.3% +30bps +5.5%\nGroup +45.0% +3.7% +10bps +4.9%",
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