{
  "docId": "019de513-902b-7066-8a59-2eecbfd50fc1",
  "docSlug": "df145f9917cdcd28967f244a7a6bd8bd",
  "documentTitle": "BAT | Results Presentation Deck | 47 slides",
  "authorId": "bat",
  "authorName": "BAT",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-07-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 30,
  "pageCount": 47,
  "prevPage": 29,
  "nextPage": 31,
  "slideType": "kpi_overview",
  "function": "quantify_opportunity",
  "density": "overcrowded",
  "nDataPoints": 6,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019de513-902b-7066-8a59-2eecbfd50fc1/30",
  "deckHref": "/decks/019de513-902b-7066-8a59-2eecbfd50fc1",
  "deckJsonHref": "/decks/019de513-902b-7066-8a59-2eecbfd50fc1.json",
  "deckAnchorHref": "/decks/019de513-902b-7066-8a59-2eecbfd50fc1#slide-30",
  "components": [
    {
      "bbox": {
        "h": 0.069,
        "w": 0.106,
        "x": 0.849,
        "y": 0.06
      },
      "kind": "image",
      "text": "BAT A BETTER TOMORROW",
      "attrs": {},
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7e4a8c25-2ba0-476b-84c8-777aea5a8e4e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.016,
        "w": 0.019,
        "x": 0.953,
        "y": 0.94
      },
      "kind": "legend",
      "text": "30",
      "attrs": {},
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d8172485-055f-4f62-8a51-172740da8031",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.22,
        "w": 0.28,
        "x": 0.599,
        "y": 0.59
      },
      "kind": "metric",
      "text": "31.4%\n-3.4 ppts\nVelo volume share of Global Modern Oral category***",
      "attrs": {},
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6b224ab1-3906-48b5-a98a-0c010886fd96",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.22,
        "w": 0.28,
        "x": 0.599,
        "y": 0.31
      },
      "kind": "metric",
      "text": "69.2%\n-30 bps\nVelo volume share of European Modern Oral category***",
      "attrs": {},
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a6e1bed4-83bb-43f8-8adb-6d41084ae9d3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.19,
        "x": 0.088,
        "y": 0.55
      },
      "kind": "metric",
      "text": "Growing Velo revenue faster than volume",
      "attrs": {},
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c1d63fca-f872-42d3-8de6-6881bd6b8bf3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.19,
        "w": 0.19,
        "x": 0.286,
        "y": 0.31
      },
      "kind": "metric",
      "text": "+37%\nVelo revenue growth**",
      "attrs": {},
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cf5caeee-1869-4333-96f1-2d8cea8f32ee",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.19,
        "w": 0.19,
        "x": 0.286,
        "y": 0.55
      },
      "kind": "metric",
      "text": "+10%\nVelo volume growth",
      "attrs": {},
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d641fae0-2aaf-47dd-bd87-75d70fa09285",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.36,
        "x": 0.56,
        "y": 0.23
      },
      "kind": "paragraph",
      "text": "Maintaining European leadership in a fast growing category",
      "attrs": {},
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a38a349e-c359-4886-8c7c-f2e2f70bfdd9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.88,
        "x": 0.078,
        "y": 0.928
      },
      "kind": "source-note",
      "text": "* Velo is volume share leader in 4 of the international top 5 (i.e. excluding the US).** Revenue and volume growth versus H1'21. Revenue growth at constant rates. See Appendix A2. ***Share growth versus FY21. For share definitions see Appendix A3. Velo brand represents over 75% of our Modern oral volume. Velo volume share across Top 5 Modern Oral markets: US, Sweden, Denmark, Norway, Switzerland and now excludes Germany.",
      "attrs": {},
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d438c845-2aa0-4c6e-8c6a-e8d314da981d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.079,
        "w": 0.65,
        "x": 0.078,
        "y": 0.079
      },
      "kind": "title",
      "text": "Modern Oral: Velo continued International leadership*",
      "attrs": {},
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0a7e06c0-1409-43f7-8f3d-faf09a07743d",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Waterfall chart",
      "slug": "waterfall-chart",
      "agent": null,
      "layer": "slide",
      "matchId": "e79356bf-9af0-420f-b3fa-2b5789766258",
      "evidence": "chart/waterfall: H1 2021: 154.2, Adjusted profit from operations: 8.4, Net finance costs: -1.5, Associates: 1.3, Taxation: -1.1, Non-controlling interests: 0.1, Diluted number of shares: 1.6, H1 2022 at constant FX: 163.",
      "confidence": 0.9
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 47,
      "from": 17,
      "beatId": "1353c14e-e7ab-4ffb-a2ea-672bb8acdfd9",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Action",
      "beatSlug": "monroes-sequence-action",
      "evidence": "The remaining slides outline the action plan and progress.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}