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      "text": "Underpinned by science and ESG",
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      "text": "Growth versus H1'21. *Revenue growth at constant rates. See Appendix A2. **For share definitions, see Appendix A3. Vapour value share across Top 5 markets: US, Canada, UK, France, Germany. T5 represent c.80% of Vapour industry revenue (closed-system). Velo volume share across Top 5 Modern Oral markets: US, Sweden, Denmark, Norway, Switzerland and now excludes Germany. Glo volume share across Top 9 THP markets: Japan, South Korea, Russia, Italy, Germany, Romania, Ukraine, Poland and Czech Republic. Top 5 represent c.80% of Modern Oral industry revenue. Top 9 represent c.80% of THP industry revenue. Velo brand represents over 75% of our Modern oral volume. *** To read the Velo advertisement disclaimer in full, please see Appendix A9. ^ Brand Power is based on KANTAR's proprietary 'BrandZ' Framework. It measures consumers 'Share of Heart' i.e. how likely are they to choose the brand over other brands and is expressed as a share.",
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