{
  "docId": "019de513-902b-7066-8a59-2eecbfd50fc1",
  "docSlug": "df145f9917cdcd28967f244a7a6bd8bd",
  "documentTitle": "BAT | Results Presentation Deck | 47 slides",
  "authorId": "bat",
  "authorName": "BAT",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-07-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 12,
  "pageCount": 47,
  "prevPage": 11,
  "nextPage": 13,
  "slideType": "other",
  "function": "other",
  "density": "overcrowded",
  "nDataPoints": 2,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019de513-902b-7066-8a59-2eecbfd50fc1/12",
  "deckHref": "/decks/019de513-902b-7066-8a59-2eecbfd50fc1",
  "deckJsonHref": "/decks/019de513-902b-7066-8a59-2eecbfd50fc1.json",
  "deckAnchorHref": "/decks/019de513-902b-7066-8a59-2eecbfd50fc1#slide-12",
  "components": [
    {
      "bbox": {
        "h": 0.016,
        "w": 0.44,
        "x": 0.079,
        "y": 0.913
      },
      "kind": "disclaimer",
      "text": "This product contains nicotine and is addictive. 18+ only. Read leaflet in pack.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "361bafa0-2a59-409c-bcac-0aaf72cee91b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.75,
        "w": 0.96,
        "x": 0.02,
        "y": 0.148
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "554a2d82-5c66-4f49-91e0-4e20d56f4418",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.058,
        "w": 0.04,
        "x": 0.03,
        "y": 0.93
      },
      "kind": "image",
      "text": "GLOBAL VAPING BRAND™",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "906cec0f-cb03-4b18-a8be-ab26fc3a6af6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.202,
        "x": 0.03,
        "y": 0.204
      },
      "kind": "image",
      "text": "vuse",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fb0445cb-a3ee-407e-86b9-b25170abfa4a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.83,
        "x": 0.079,
        "y": 0.958
      },
      "kind": "source-note",
      "text": "**Based on Vype/Vuse estimated value share from RRP in measured retail for vapour (i.e. total vapour category value in retail sales) in the USA, Canada, France, UK, Germany as of December 2021. These 5 ▲ Value share of disposables segment, UK.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "428f5553-37c3-42c7-85dc-749f7b26ca2a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.026,
        "w": 0.44,
        "x": 0.079,
        "y": 0.93
      },
      "kind": "source-note",
      "text": "*Based on laboratory testing of newly manufactured product and may vary depending on individuals usage behaviour.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e69c708b-662d-448b-92e2-05484c700b2a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.032,
        "w": 0.799,
        "x": 0.068,
        "y": 0.06
      },
      "kind": "title",
      "text": "Vuse Go – New disposable fast approaching #2^ in UK",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bcdf38b6-6637-4d8a-a2cd-2b0cebf8495d",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 16,
      "from": 9,
      "beatId": "9cb8b53d-70e3-42d7-b86c-7d74d31a192c",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "The slides on new category revenue and profitability provide satisfaction.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 16,
      "from": 9,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "72148993-0193-4930-b92f-981109d05ea9",
      "evidence": "The financial results and guidance imply the cost of inaction.",
      "position": 1,
      "objective": "Emphasizing the importance of transformation.",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}