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  "docId": "019de513-7bf4-702e-b90d-dce13b0e019b",
  "docSlug": "f36ba01465ee977b6dc4c197e38e305f",
  "documentTitle": "Olaplex | Investor Presentation Deck | 23 slides",
  "authorId": "olaplex",
  "authorName": "Olaplex",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-06-01 00:00:00",
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  "pageNumber": 7,
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  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 4,
  "notes": "Uses a bubble chart to represent market sizes; includes market share loss data for incumbents.",
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  "slideHref": "/slides/019de513-7bf4-702e-b90d-dce13b0e019b/7",
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      "kind": "chart",
      "text": "Global Haircare $82bn, Global Skincare $155bn",
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      "kind": "list",
      "text": "Where We're Winning: Leading bond builder in professional; leading haircare brand in Sephora and on Amazon. Pioneer in the \"skinification\" of hair. Well-positioned in prestige haircare. Industry ripe for disruption.",
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      "text": "Where We Have a Right to Play: Consumer trust gives us license to play in adjacent categories. R&D function working on disruptive technology. 82% of consumers would like to see a skincare line. 51% would switch brands.",
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      "text": "Source(s): Euromonitor and internal consumer surveys. 1 Based on 2021 sales. 2 Based on company beliefs and sales estimates. 3 Based on retail sales.",
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      "kind": "title",
      "text": "OUR OPPORTUNITY WITHIN THE GLOBAL BEAUTY MARKET",
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      "arcName": "The Sequoia Pitch",
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      "evidence": "Slide 7 discusses the opportunity within the global beauty market",
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      "name": "Cost Of Inaction",
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      "bestFor": "Urgent budget requests, compliance, risk mitigation",
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      "evidence": "The deck presents growth potential and financial performance to make a case for investing in Olaplex",
      "position": 0,
      "objective": "What is the cost of not investing in Olaplex?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
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      "description": "Quantify what happens if the audience does nothing"
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