{
  "docId": "019de513-7bf4-702e-b90d-dce13b0e019b",
  "docSlug": "f36ba01465ee977b6dc4c197e38e305f",
  "documentTitle": "Olaplex | Investor Presentation Deck | 23 slides",
  "authorId": "olaplex",
  "authorName": "Olaplex",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-06-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 20,
  "pageCount": 23,
  "prevPage": 19,
  "nextPage": 21,
  "slideType": "go_to_market",
  "function": "plan_implementation",
  "density": "balanced",
  "nDataPoints": 3,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de513-7bf4-702e-b90d-dce13b0e019b/20",
  "deckHref": "/decks/019de513-7bf4-702e-b90d-dce13b0e019b",
  "deckJsonHref": "/decks/019de513-7bf4-702e-b90d-dce13b0e019b.json",
  "deckAnchorHref": "/decks/019de513-7bf4-702e-b90d-dce13b0e019b#slide-20",
  "components": [
    {
      "bbox": {
        "h": 0.71,
        "w": 0.91,
        "x": 0.045,
        "y": 0.205
      },
      "kind": "list",
      "text": "Grow Brand Awareness and Household Penetration; Grow Through Existing Points of Distribution; Expand Distribution to New Geographies and Retailers; Leverage OLAPLEX.com to Strengthen DTC Channel; Expand Product Offerings by Utilizing Innovation Capabilities",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "07878106-854a-4b1f-a7c5-7c098d7f896f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.12,
        "x": 0.045,
        "y": 0.955
      },
      "kind": "source-note",
      "text": "1 From 2018 to 2020.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3454d457-99c7-48af-a25d-b29d764a2711",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.045,
        "w": 0.44,
        "x": 0.045,
        "y": 0.125
      },
      "kind": "title",
      "text": "SIGNIFICANT GROWTH POTENTIAL",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e621ce33-28aa-435a-8882-16fcdeede228",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "List presentation",
      "slug": "list-presentation",
      "agent": null,
      "layer": "slide",
      "matchId": "eb3a3d99-863d-4d91-9884-6ff3da9e8ab2",
      "evidence": "list/bullet: Grow Brand Awareness and Household Penetration; Grow Through Existing Points of Distribution; Expand Distribution to New Geographies and Retailers; Leverage OLAPLEX.com to Strengthen DTC Channel; Expand Prod",
      "confidence": 0.8
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 20,
      "from": 7,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "7906a504-41b2-400b-8412-993509a18934",
      "evidence": "The deck presents growth potential and financial performance to make a case for investing in Olaplex",
      "position": 0,
      "objective": "What is the cost of not investing in Olaplex?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    },
    {
      "to": 20,
      "from": 20,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "019b6d3c-3da7-4871-a92f-f887fe691112",
      "evidence": "Slide 20 discusses significant growth potential",
      "position": 1,
      "objective": "What are the potential returns on investment in Olaplex?",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.6,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}