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  "documentTitle": "Olaplex | Investor Presentation Deck | 23 slides",
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  "notes": "The chart compares Instagram hashtag counts as a proxy for community engagement.",
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      "text": "#s on Instagram",
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      "text": "In just a few years, OLAPLEX has organically built a content library greater than other beloved, high-growth brands\n\nPassionate and vocal OLAPLEX stylists and consumers generate thousands of pieces of unique and unpaid social content every day\n\nThis community-based marketing model is at the core of our attractive ROI on sales and marketing spend\n\nOLAPLEX is the #1 EMV haircare brand¹",
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      "text": "Note: Total hashtags as of September 2021",
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      "text": "1. Tribe Dynamics as of 1H 2022",
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      "text": "OUR COMMUNITY-BASED MARKETING MODEL",
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