{
  "docId": "019de513-6a7e-70c9-b009-265c2087a401",
  "docSlug": "e8096183535e51a840c682cef9262ded",
  "documentTitle": "Despegar | Investor Day Presentation Deck | 70 slides",
  "authorId": "despegar",
  "authorName": "Despegar",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-06-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 31,
  "pageCount": 70,
  "prevPage": 30,
  "nextPage": 32,
  "slideType": "segmentation",
  "function": "present_framework",
  "density": "dense",
  "nDataPoints": 24,
  "notes": "The slide uses a 'Growth Loop' diagram to connect segmentation, spend optimization, and sales attribution.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de513-6a7e-70c9-b009-265c2087a401/31",
  "deckHref": "/decks/019de513-6a7e-70c9-b009-265c2087a401",
  "deckJsonHref": "/decks/019de513-6a7e-70c9-b009-265c2087a401.json",
  "deckAnchorHref": "/decks/019de513-6a7e-70c9-b009-265c2087a401#slide-31",
  "components": [
    {
      "bbox": {
        "h": 0.35,
        "w": 0.25,
        "x": 0.65,
        "y": 0.45
      },
      "kind": "chart",
      "text": "Spending for Profitable Growth: Cost per click comparison (Old vs New Model) for Low, Mid, High segments",
      "attrs": null,
      "subkind": "bar-grouped",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "287ae2fe-0b19-47e3-b613-78226fdbf7ea",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.3,
        "x": 0.08,
        "y": 0.6
      },
      "kind": "chart",
      "text": "GB / User (Avg = 100) comparison of New Model vs Old Model across Low, Mid, High segments",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "01127f1f-c6ed-4178-87fa-9ec052d595f2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.2,
        "x": 0.4,
        "y": 0.45
      },
      "kind": "diagram",
      "text": "Growth Loop: Audience LTV Segmentation, Spend Optimization, Sales Attribution",
      "attrs": null,
      "subkind": "process",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4fc46df3-e86e-4b79-82b6-3a64986044c7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "framework",
      "text": "Growth Loop",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "91aeff68-2988-45d3-9371-d271d63e831d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.3,
        "x": 0.08,
        "y": 0.33
      },
      "kind": "table",
      "text": "Bucket, % Traffic, % GB, GB/Visitor; High, 30%, 73%, 240; Medium, 40%, 21%, 67; Low, 30%, 6%, 24; Total, 100%, 100%, 100",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "41ec26d4-1a9a-4692-8dba-4e4a91b0c289",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.8,
        "x": 0.05,
        "y": 0.08
      },
      "kind": "title",
      "text": "Segmenting Target Audiences Allows Us to Bid More Aggressively for Valuable Clients",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a48350a2-8fc9-434d-9daf-2031340707e4",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "2x2 matrix",
      "slug": "matrix-2x2",
      "agent": null,
      "layer": "slide",
      "matchId": "f99883c3-043d-43a9-91c4-f33d2281da1a",
      "evidence": "Bucket, % Traffic, % GB, GB/Visitor; High, 30%, 73%, 240; Medium, 40%, 21%, 67; Low, 30%, 6%, 24; Total, 100%, 100%, 100",
      "confidence": 0.5
    },
    {
      "name": "Audience Segmentation",
      "slug": "audience-segmentation",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "4492348b-31f8-40a3-a0f8-507c384e741a",
      "evidence": "Segmenting Target Audiences Allows Us to Bid More Aggressively for Valuable Clients",
      "confidence": 0.8
    }
  ],
  "frameworks": [
    {
      "name": "flywheel",
      "slug": null,
      "matchId": "33e7765f-4420-4ca4-bb81-9bb6cc8058fa",
      "evidence": "Growth loop diagram connecting segmentation, optimization, and attribution",
      "confidence": 0.9
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}