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  "notes": "The slide uses a combination of survey data (reasons for choosing offline) and internal performance metrics (offline GB growth).",
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      "text": "REASONS FOR CHOOSING OFFLINE CHANNEL TODAY",
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      "text": "OFFLINE SALES GROWING TO CAPTURE ADDITIONAL DEMAND",
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      "text": "DRIVE HIGHER MARGIN PACKAGES\nENHANCE CUSTOMER LOYALTY\nCLIENT-BASED ANALYTICS & SEGMENTATION\nPAYMENT OPTIONS\nBUILD ON LEADING MOBILE APP POSITION\nEXPAND REACH ACROSS PLATFORMS",
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      "text": "Source: Proprietary Kantar survey; December 2021",
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      "text": "Complementing reach with asset-light offline model",
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      "text": "Delivering a Stronger Value Proposition",
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