{
  "docId": "019de513-5401-70e2-ab27-0c538d8a7005",
  "docSlug": "9519f4c436625cdeaf34d08428dd00c5",
  "documentTitle": "Wix | Results Presentation Deck | 19 slides",
  "authorId": "wix",
  "authorName": "Wix",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 13,
  "pageCount": 19,
  "prevPage": 12,
  "nextPage": 14,
  "slideType": "kpi_overview",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 15,
  "notes": "TROI is defined as the time it takes to collect dollars from new premium subscriptions in a cohort to equal dollars spent on direct acquisition marketing costs in the same cohort.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de513-5401-70e2-ab27-0c538d8a7005/13",
  "deckHref": "/decks/019de513-5401-70e2-ab27-0c538d8a7005",
  "deckJsonHref": "/decks/019de513-5401-70e2-ab27-0c538d8a7005.json",
  "deckAnchorHref": "/decks/019de513-5401-70e2-ab27-0c538d8a7005#slide-13",
  "components": [
    {
      "bbox": {
        "h": 0.46,
        "w": 0.884,
        "x": 0.058,
        "y": 0.28
      },
      "kind": "chart",
      "text": "Cohort performance chart showing marketing cost vs cohort bookings over time",
      "attrs": null,
      "subkind": "bar-grouped",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1645c650-a5bb-43bc-a8b1-8be0c8085d3f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.015,
        "w": 0.188,
        "x": 0.754,
        "y": 0.845
      },
      "kind": "legend",
      "text": "Marketing Cost ($ millions) Cohort Bookings ($ millions)",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cb1568a1-9493-44b5-9442-b1cc65f03074",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.52,
        "x": 0.058,
        "y": 0.845
      },
      "kind": "source-note",
      "text": "Note: Data as of March 31, 2022; TROI is Time to Return On (Marketing) Investment. We define this metric as the time it takes to collect dollars from new premium subscriptions in a cohort to equal dollars spent on direct acquisition marketing costs in the same cohort.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d0dc23d1-8625-466c-aafa-0690c048d20c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.018,
        "w": 0.277,
        "x": 0.058,
        "y": 0.161
      },
      "kind": "subtitle",
      "text": "One Time Marketing, Ongoing Bookings",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "785c4cdc-1b20-441a-911f-e92217ef7ee7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.038,
        "w": 0.435,
        "x": 0.058,
        "y": 0.088
      },
      "kind": "title",
      "text": "Efficient Marketing Based on TROI",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a11098a0-57e4-47dc-9e5e-c41d36aa36df",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 13,
      "from": 7,
      "beatId": "8c6221eb-38ab-4ae3-ae8d-cd79efad4cc7",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Financials",
      "beatSlug": "sequoia-pitch-financials",
      "evidence": "The financial overview and update slides provide detailed metrics on Wix's performance",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 13,
      "from": 8,
      "name": "Logic Chain",
      "slug": "01-logic-chain",
      "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
      "matchId": "adc309a5-e759-4e7e-94e7-18a1a28917c9",
      "evidence": "The deck presents a series of slides showing Wix's growth metrics, building a logical chain of evidence",
      "position": 0,
      "objective": "To demonstrate consistent incremental revenue growth and increasing monetization of user cohorts",
      "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
      "confidence": 0.7,
      "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}