{
  "docId": "019de513-537f-706d-a7c3-ba92ed868895",
  "docSlug": "8d3418fa3e975d3fb427bacb3dac8802",
  "documentTitle": "Wix | Investor Day Presentation Deck | 121 slides",
  "authorId": "wix",
  "authorName": "Wix",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 42,
  "pageCount": 120,
  "prevPage": 41,
  "nextPage": 43,
  "slideType": "kpi_overview",
  "function": "analyze_data",
  "density": "balanced",
  "nDataPoints": 4,
  "notes": "TROI likely stands for Total Return on Investment or similar marketing efficiency metric.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de513-537f-706d-a7c3-ba92ed868895/42",
  "deckHref": "/decks/019de513-537f-706d-a7c3-ba92ed868895",
  "deckJsonHref": "/decks/019de513-537f-706d-a7c3-ba92ed868895.json",
  "deckAnchorHref": "/decks/019de513-537f-706d-a7c3-ba92ed868895#slide-42",
  "components": [
    {
      "bbox": {
        "h": 0.46,
        "w": 0.08,
        "x": 0.075,
        "y": 0.41
      },
      "kind": "chart",
      "text": "Stacked bar chart showing $55M marketing investment and $28M cohort bookings",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8a5d8d4d-1918-47cc-b369-e64255dc7da5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.536,
        "y": 0.78
      },
      "kind": "legend",
      "text": "Marketing Investment ($ millions)\nCohort Bookings ($ millions)",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "aacd7717-ff79-4e9e-a683-f60d09efd7cb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.056,
        "w": 0.206,
        "x": 0.047,
        "y": 0.239
      },
      "kind": "subtitle",
      "text": "Q2 2021 Cohort (1st post-Covid cohort)",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dd4c2f6a-0db0-4f53-8c04-ec7e6087521f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.056,
        "w": 0.26,
        "x": 0.047,
        "y": 0.067
      },
      "kind": "title",
      "text": "Let's revisit TROI",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8939e238-7e13-43fb-8661-47c8ff934b3e",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Waterfall chart",
      "slug": "waterfall-chart",
      "agent": null,
      "layer": "slide",
      "matchId": "be02d2d4-f31f-4130-bbf5-2e05305a007b",
      "evidence": "Stacked bar chart showing $55M marketing investment and $28M cohort bookings",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 60,
      "from": 32,
      "beatId": "e2776c04-3ae3-4b06-ac7d-02b151b4ffd1",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Business Model",
      "beatSlug": "sequoia-pitch-business-model",
      "evidence": "Wix explains its business model and growth drivers",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}