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  "documentTitle": "Wix | Investor Day Presentation Deck | 121 slides",
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  "notes": "TROI is defined as the time it takes to collect dollars from new premium subscriptions to equal dollars spent on direct acquisition marketing costs.",
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      "text": "Note: Data as of March 31, 2022; TROI is Time to Return On (Marketing) Investment. We define this metric as the time it takes to collect dollars from new premium subscriptions acquired in a cohort to equal dollars spent on direct acquisition marketing costs in the same cohort. Numbers are rounded to the nearest million. Marketing cost includes marketing costs associated with the acquisition of users. Cohort Bookings do not include bookings from users coming from the Wix Logo Maker funnel, or bookings from B2B partnerships, DeviantArt, Wix Answers, or recent acquisitions.",
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      "text": "Efficient Marketing Based on TROI",
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