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  "docSlug": "8d3418fa3e975d3fb427bacb3dac8802",
  "documentTitle": "Wix | Investor Day Presentation Deck | 121 slides",
  "authorId": "wix",
  "authorName": "Wix",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-05-01 00:00:00",
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  "density": "dense",
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  "notes": "The slide uses a chronological progression to frame the market evolution.",
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      "kind": "list",
      "text": "Phase 2 (past 15 years) = Content Management System (CMS)\n- A development environment for website creation\n- Creators have better control of website creation process but developers are still required\n- Includes hosted solutions like Wordpress.org, Drupal, Joomla and Magento",
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      "text": "Phase 1 (since internet inception) = Home-Grown Solutions (HGS)\n- Custom coding\n- Requires costly, dedicated development team and web hosting",
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      "text": "Phase 3 (past 10 years) = SaaS Website Builders (SaaS CMS)\n- SaaS CMS platform with integrated, editing environment\n- \"Out of the box\" solution for hosting, security, deliverability, performance and more\n- No need for a development team\n- Includes Wix, Shopify, Wordpress.com and Squarespace",
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      "kind": "title",
      "text": "Websites and how they are made",
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      "beatId": "e44d7562-93c3-430e-8d2a-b6aa9f8b1ae7",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Problem",
      "beatSlug": "sequoia-pitch-problem",
      "evidence": "The deck presents the problem and market opportunity",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
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  "loops": [
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      "from": 10,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "d86bc086-653a-4e1b-8be2-bd53eb1318d8",
      "evidence": "The deck presents the consequences of not adapting to the changing market",
      "position": 0,
      "objective": "Highlighting the cost of inaction in the market",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
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