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      "text": "Gross profit & margin (%)\nSEKm\n400\n300\n200\n100\n0\nQ4 20\nQ1 21\nQ2 21\nQ3 21\nQ4 21\nQ1 22\nGross profit\nGross margin\n100%\n75%\n50%\n25%\n0%\n71%\n72%\n75%\n77%\n78%\n78%\n132\n132\n180\n239\n306\n311",
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      "text": "Gross margin improvement of 6.5% YoY\nAdTech improvements in Q3 driving a more intelligent bidding process\nGross margin improvements mainly coming from:\nIncreased share of sales via partners with lower fees, as well as partners that do not report precise commission figures, so that we report income net of commission (i.e., 100% gross margin)\nLarger share of direct sales",
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