{
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  "docSlug": "d0cd57020d32d8ae93cfcca18c8d2556",
  "documentTitle": "SmileDirectClub | Investor Presentation Deck | 47 slides",
  "authorId": "smiledirectclub",
  "authorName": "SmileDirectClub",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-05-01 00:00:00",
  "orientation": "landscape",
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  "pageNumber": 9,
  "pageCount": 47,
  "prevPage": 8,
  "nextPage": 10,
  "slideType": "key_messages",
  "function": "establish_context",
  "density": "dense",
  "nDataPoints": 1,
  "notes": "The slide uses a numbered list to map consumer behavior to the three channels (Online, Friends & Family, Dentist).",
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  "slideHref": "/slides/019de513-456c-7598-a9eb-3f1899c2a2bb/9",
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  "deckAnchorHref": "/decks/019de513-456c-7598-a9eb-3f1899c2a2bb#slide-9",
  "components": [
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      "kind": "diagram",
      "text": "Online, Friends & Family, Dentist",
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      "kind": "paragraph",
      "text": "Consumers considering straightening their teeth typically do one or all of the following: 1. Search online to understand their options 2. Ask a friend or family member which option they should choose 3. Ask a dentist",
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      "kind": "paragraph",
      "text": "Changing perceptions, habits and beliefs is critical to the next phase of our growth as we work to expand our reach and overall share of the market. The following pages provide supplemental information to outline the progress we have made across these three channels.",
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      "kind": "paragraph",
      "text": "Based on our research, our product and customer experience is competitive with Invisalign and 60% less expensive. Our focus continues to be on improving perception across these three channels to continue to gain market share.",
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      "kind": "source-note",
      "text": "Source: Third-party market research firm research on file at SmileDirectClub; Based on over 1,200 respondents.",
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      "kind": "title",
      "text": "When customers are considering who to trust, they reference three important channels.",
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      "arcName": "The Sparkline",
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      "beatName": "What Could Be",
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      "evidence": "The deck highlights the growing demand for teledentistry and SmileDirectClub's potential",
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      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
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      "evidence": "The deck presents the company's mission and values",
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      "objective": "Why SmileDirectClub?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
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