{
  "docId": "019de513-456c-7598-a9eb-3f1899c2a2bb",
  "docSlug": "d0cd57020d32d8ae93cfcca18c8d2556",
  "documentTitle": "SmileDirectClub | Investor Presentation Deck | 47 slides",
  "authorId": "smiledirectclub",
  "authorName": "SmileDirectClub",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.2938006,
  "pageNumber": 7,
  "pageCount": 47,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "why_now",
  "function": "argue_timing",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses a visual transition from a list of market drivers to a list of specific company actions (acquisitions/launches).",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de513-456c-7598-a9eb-3f1899c2a2bb/7",
  "deckHref": "/decks/019de513-456c-7598-a9eb-3f1899c2a2bb",
  "deckJsonHref": "/decks/019de513-456c-7598-a9eb-3f1899c2a2bb.json",
  "deckAnchorHref": "/decks/019de513-456c-7598-a9eb-3f1899c2a2bb#slide-7",
  "components": [
    {
      "bbox": {
        "h": 0.75,
        "w": 0.52,
        "x": 0.45,
        "y": 0.15
      },
      "kind": "image",
      "text": "Market participants are increasingly bolstering offerings to address these dynamics",
      "attrs": null,
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3c9da362-9266-4d1e-a28a-fce27e4d6dd8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.42,
        "x": 0.04,
        "y": 0.21
      },
      "kind": "list",
      "text": "Healthcare increasingly a consumer-driven industry. Prospective patients want multiple options. Consumers seek care via clinician recommendations and self-directed options. In-office care complements DTC. Market is responding.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f5fbeb14-0d4c-42ff-95c1-b7742cda6a80",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.85,
        "x": 0.04,
        "y": 0.05
      },
      "kind": "title",
      "text": "Increasing consumerism mandating providers to offer alternative delivery options.",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "659b7411-cb20-4e97-928b-27ab7ec409c8",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "List presentation",
      "slug": "list-presentation",
      "agent": null,
      "layer": "slide",
      "matchId": "17a5cf9e-aa36-434d-8c56-9a995411caa1",
      "evidence": "list/bullet: Healthcare increasingly a consumer-driven industry. Prospective patients want multiple options. Consumers seek care via clinician recommendations and self-directed options. In-office care complements DTC. Ma",
      "confidence": 0.9
    }
  ],
  "frameworks": [
    {
      "name": "market-segmentation-pyramid",
      "slug": null,
      "matchId": "7ab126b7-220c-4e3c-8278-5ab78ff84f9d",
      "evidence": "The slide discusses segmenting into higher income and teen consumers.",
      "confidence": 0.4
    }
  ],
  "arcBeats": [
    {
      "to": 14,
      "from": 6,
      "beatId": "ffe4ec2e-7338-4e08-bb66-0db1f406350e",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "What Could Be",
      "beatSlug": "sparkline-what-could-be-2",
      "evidence": "The deck highlights the growing demand for teledentistry and SmileDirectClub's potential",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 14,
      "from": 4,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "68099dbd-dda7-4711-8eb2-9b1e811d8d63",
      "evidence": "The deck presents the company's mission and values",
      "position": 0,
      "objective": "Why SmileDirectClub?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}