{
  "docId": "019de513-456c-7598-a9eb-3f1899c2a2bb",
  "docSlug": "d0cd57020d32d8ae93cfcca18c8d2556",
  "documentTitle": "SmileDirectClub | Investor Presentation Deck | 47 slides",
  "authorId": "smiledirectclub",
  "authorName": "SmileDirectClub",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.2938006,
  "pageNumber": 5,
  "pageCount": 47,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "key_takeaways",
  "function": "summarize",
  "density": "balanced",
  "nDataPoints": 1,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de513-456c-7598-a9eb-3f1899c2a2bb/5",
  "deckHref": "/decks/019de513-456c-7598-a9eb-3f1899c2a2bb",
  "deckJsonHref": "/decks/019de513-456c-7598-a9eb-3f1899c2a2bb.json",
  "deckAnchorHref": "/decks/019de513-456c-7598-a9eb-3f1899c2a2bb#slide-5",
  "components": [
    {
      "bbox": {
        "h": 0.75,
        "w": 0.92,
        "x": 0.04,
        "y": 0.18
      },
      "kind": "list",
      "text": "1. Large and growing market; 2. Trusted brand among customers & professionals; 3. Leading orthodontic DTC franchise; 4. Differentiated value proposition via teledentistry platform; 5. Vertically integrated model",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dd4a40b2-a626-4428-84bc-bd8a0e69fd38",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.06,
        "x": 0.28,
        "y": 0.825
      },
      "kind": "metric",
      "text": ">$300M",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e30cd3b1-357e-416b-bf81-39424f6aab90",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.92,
        "x": 0.04,
        "y": 0.05
      },
      "kind": "title",
      "text": "Brand and business model are well positioned to take advantage of large market with unique set of strategic assets.",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b4cf56e0-1c0e-4f6a-84ab-4b7bb544346e",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "List presentation",
      "slug": "list-presentation",
      "agent": null,
      "layer": "slide",
      "matchId": "07528319-e6ce-4ca4-adc8-5f0d3100df22",
      "evidence": "list/bullet: 1. Large and growing market; 2. Trusted brand among customers & professionals; 3. Leading orthodontic DTC franchise; 4. Differentiated value proposition via teledentistry platform; 5. Vertically integrated m",
      "confidence": 0.9
    }
  ],
  "frameworks": [
    {
      "name": "list-presentation",
      "slug": null,
      "matchId": "a5e03914-055d-4a6c-a68d-9b8139208e21",
      "evidence": "The slide uses a numbered list to present five distinct strategic pillars.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 5,
      "from": 1,
      "beatId": "2ddeead7-3ca8-4568-915a-75f14126e7ce",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "What Is",
      "beatSlug": "sparkline-what-is-1",
      "evidence": "The deck introduces SmileDirectClub and its mission",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    }
  ],
  "loops": [
    {
      "to": 14,
      "from": 4,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "68099dbd-dda7-4711-8eb2-9b1e811d8d63",
      "evidence": "The deck presents the company's mission and values",
      "position": 0,
      "objective": "Why SmileDirectClub?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}