{
  "docId": "019de513-456c-7598-a9eb-3f1899c2a2bb",
  "docSlug": "d0cd57020d32d8ae93cfcca18c8d2556",
  "documentTitle": "SmileDirectClub | Investor Presentation Deck | 47 slides",
  "authorId": "smiledirectclub",
  "authorName": "SmileDirectClub",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.2938006,
  "pageNumber": 4,
  "pageCount": 47,
  "prevPage": 3,
  "nextPage": 5,
  "slideType": "mission",
  "function": "inspire_vision",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de513-456c-7598-a9eb-3f1899c2a2bb/4",
  "deckHref": "/decks/019de513-456c-7598-a9eb-3f1899c2a2bb",
  "deckJsonHref": "/decks/019de513-456c-7598-a9eb-3f1899c2a2bb.json",
  "deckAnchorHref": "/decks/019de513-456c-7598-a9eb-3f1899c2a2bb#slide-4",
  "components": [
    {
      "bbox": {
        "h": 0.88,
        "w": 0.43,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f2e0f5d0-c720-4f9c-8093-b05524e686bc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.135,
        "w": 0.407,
        "x": 0.543,
        "y": 0.489
      },
      "kind": "paragraph",
      "text": "By providing our club members 24/7 access to their doctor through our proprietary telehealth platform and guaranteeing our members' results for life!",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8dc36570-085f-4490-93ca-803c2ef19fbb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.135,
        "w": 0.407,
        "x": 0.543,
        "y": 0.095
      },
      "kind": "paragraph",
      "text": "Our mission is to democratize access to a smile each and every person loves by making it affordable and convenient for everyone.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f1659e6b-fd2c-4672-9614-3e8ba4a8fc69",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.016,
        "w": 0.125,
        "x": 0.543,
        "y": 0.446
      },
      "kind": "title",
      "text": "HOW WE DO IT",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "85a93b96-d212-4c6d-953c-add5d3a71512",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.016,
        "w": 0.165,
        "x": 0.543,
        "y": 0.052
      },
      "kind": "title",
      "text": "WHAT WE STAND FOR",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "adb137b6-4237-4b2f-9b1f-99475b76c7f4",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 5,
      "from": 1,
      "beatId": "2ddeead7-3ca8-4568-915a-75f14126e7ce",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "What Is",
      "beatSlug": "sparkline-what-is-1",
      "evidence": "The deck introduces SmileDirectClub and its mission",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    }
  ],
  "loops": [
    {
      "to": 14,
      "from": 4,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "68099dbd-dda7-4711-8eb2-9b1e811d8d63",
      "evidence": "The deck presents the company's mission and values",
      "position": 0,
      "objective": "Why SmileDirectClub?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}