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  "documentTitle": "SmileDirectClub | Investor Presentation Deck | 47 slides",
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  "authorName": "SmileDirectClub",
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  "presentationDate": "2022-05-01 00:00:00",
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  "notes": "Uses a horizontal process/pillar diagram to structure the value proposition.",
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      "text": "4-6 months; 60 days results; Lifetime guarantee; Better hygiene; Direct delivery.",
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      "text": "$3/day; Single/monthly payment; No credit check; Insurance/HSA/FSA; Whitening included.",
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      "text": "ComfortSense plastic; Custom-shaped; Matte finish; No buttons/IPR; 22hr or 10hr wear.",
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      "kind": "paragraph",
      "text": "Orthodontists have traditionally purchased invisible aligners from a wholesaler or manufacturer, marked up the cost by 3x, and then sold them to consumers for $5,000-$8,000. SDC proprietary telehealth platform offers consumers the ability to get the same clinically safe and effective treatment, but without the 3x markup.",
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      "text": "Customers continue to choose SDC – now with even more options.",
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