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  "documentTitle": "SmileDirectClub | Investor Presentation Deck | 47 slides",
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  "authorName": "SmileDirectClub",
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  "presentationDate": "2022-05-01 00:00:00",
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  "notes": "The slide uses a grid of metrics to quantify the market opportunity and brand awareness among General Practitioners (GPs).",
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      "text": "Logos of dental associations",
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      "text": "2% Total GP revenue that is orthodontics",
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      "text": "85% SDC's awareness with GPs is second only to Invisalign (95%)",
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      "text": "61% Doctors who have some degree of interest in being part of our Partner Network and offering SmileDirectClub to patients",
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      "text": "Grow revenue The reason GPs are most interested in joining the Partner Network",
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      "text": "85% - 90% People worldwide eligible for treatment – a missed opportunity for GPs",
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      "text": "We have a huge growth opportunity with GPs and the Partner Network. Doctors have high awareness of SmileDirectClub, are open to our offering, and are compelled by our value proposition.",
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      "kind": "paragraph",
      "text": "Our industry memberships, affiliations and partnerships are growing, most recently with the American Academy of Clear Aligners (AACA), which has turned from actively campaigning against SDC to asking us to become a member.",
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      "text": "Source: Brand tracking survey with Aegis trade media publishers; Academy of Clear Aligners Fall 2021 Issue.",
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      "kind": "title",
      "text": "...and we continue to make progress in building credibility with the dental community.",
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