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  "docSlug": "d0cd57020d32d8ae93cfcca18c8d2556",
  "documentTitle": "SmileDirectClub | Investor Presentation Deck | 47 slides",
  "authorId": "smiledirectclub",
  "authorName": "SmileDirectClub",
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  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-05-01 00:00:00",
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  "density": "dense",
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  "notes": "The slide uses stacked bar charts to visualize sentiment shifts across five quarters.",
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      "kind": "chart",
      "text": "Invisalign sentiment trend",
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      "text": "Of those who consulted with a dental professional, there has been a significant shift year over year with fewer doctors expressing a negative sentiment and more expressing a SmileDirectClub positive sentiment – in-line with Invisalign.",
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      "text": "Source: U.S. brand tracker (general population): Q1 2022. 1) 122 responses. 2) 168 responses.",
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      "kind": "title",
      "text": "70% of customers consult with a dental professional when considering their options for teeth straightening...",
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      "beatName": "What Could Be",
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      "evidence": "The deck highlights the growing demand for teledentistry and SmileDirectClub's potential",
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      "name": "Golden Circle",
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      "bestFor": "Visionary leadership, brand positioning, mission statements",
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      "objective": "Why SmileDirectClub?",
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