{
  "docId": "019de513-4273-7060-8138-c0f79d030556",
  "docSlug": "8d08e1e68503ed3f13f38776959586de",
  "documentTitle": "Shopify | Results Presentation Deck | 30 slides",
  "authorId": "shopify",
  "authorName": "Shopify",
  "documentKindSlug": "deck",
  "documentKindLabel": "Deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 12,
  "pageCount": 30,
  "prevPage": 11,
  "nextPage": 13,
  "slideType": "customer_journey",
  "function": "illustrate_case",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The slide uses a timeline to show the evolution of a specific merchant's (FIGS) relationship with Shopify's product ecosystem.",
  "elementsJson": null,
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019de513-4273-7060-8138-c0f79d030556/12",
  "deckHref": "/decks/019de513-4273-7060-8138-c0f79d030556",
  "deckJsonHref": "/decks/019de513-4273-7060-8138-c0f79d030556.json",
  "deckAnchorHref": "/decks/019de513-4273-7060-8138-c0f79d030556#slide-12",
  "components": [
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      "bbox": {
        "h": 0.35,
        "w": 0.65,
        "x": 0.34,
        "y": 0.58
      },
      "kind": "diagram",
      "text": "Timeline of FIGS merchant journey from 2013 to 2021",
      "attrs": null,
      "subkind": "timeline",
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      "componentId": "cfdaf4f3-8f2c-4cc2-90b7-4d7077210e02",
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      "kind": "image",
      "text": "FIGS website screenshot",
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      "bbox": {
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      },
      "kind": "title",
      "text": "Merchant-centred business model where merchant solutions grow hand-in-hand with merchant success",
      "attrs": null,
      "subkind": "headline",
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      "confidence": null,
      "componentId": "5ccb1530-8312-4d87-9b86-cafcc1edb6be",
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  "metrics": [],
  "tools": [],
  "frameworks": [
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      "slug": null,
      "matchId": "5c1b60e0-bbf1-424e-9d72-a3e5150d3a31",
      "evidence": "The slide explicitly labels the content as 'Merchant Journey' and maps milestones over time.",
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    {
      "to": 13,
      "from": 8,
      "beatId": "506c2499-ff71-4a7e-a25f-160878e32f13",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "Building buyer relationships, going global, and simplifying fulfillment",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
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  ],
  "loops": [
    {
      "to": 12,
      "from": 11,
      "name": "Voice Of Customer",
      "slug": "51-voice-of-customer",
      "bestFor": "Product strategy, customer experience, market research",
      "matchId": "7c0d1547-36da-42a7-8fb3-19396f49e57d",
      "evidence": "The customer journey slides highlight the merchant-centred business model",
      "position": 0,
      "objective": "To show how Shopify's platform grows with its merchants",
      "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
      "confidence": 0.7,
      "description": "Let customer quotes and feedback drive the narrative and validate the insight"
    }
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  "locked": true
}