{
  "docId": "019de513-41f6-776d-a093-1da569d23f58",
  "docSlug": "7dded82eb0ff7b586b379c4e12f3c870",
  "documentTitle": "Shopify | Investor Presentation Deck | 37 slides",
  "authorId": "shopify",
  "authorName": "Shopify",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 8,
  "pageCount": 37,
  "prevPage": 7,
  "nextPage": 9,
  "slideType": "go_to_market",
  "function": "plan_implementation",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The visual uses circles of varying sizes to represent different merchant segments (Entrepreneurs, SMBs, Larger Brands) with arrows indicating an upward trajectory.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de513-41f6-776d-a093-1da569d23f58/8",
  "deckHref": "/decks/019de513-41f6-776d-a093-1da569d23f58",
  "deckJsonHref": "/decks/019de513-41f6-776d-a093-1da569d23f58.json",
  "deckAnchorHref": "/decks/019de513-41f6-776d-a093-1da569d23f58#slide-8",
  "components": [
    {
      "bbox": {
        "h": 1,
        "w": 0.35,
        "x": 0.6,
        "y": 0
      },
      "kind": "diagram",
      "text": "Visual representation of merchant segments: Entrepreneurs (large), SMBs (medium), Larger Brands (small) with upward arrows.",
      "attrs": null,
      "subkind": "other",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8eb19c34-5112-49d6-84e9-8ad0332ddcfa",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.85,
        "w": 0.2,
        "x": 0.35,
        "y": 0.08
      },
      "kind": "list",
      "text": "Shopify Plus Sales, Partners and Affiliates, Global Events, Shopify POS Sales, Shopify Support, Content Marketing, Shopify Blog, Offline Marketing, Digital Advertising, Search Engine Marketing, Word of Mouth, Brand and Studios",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b5d4aa53-f5bb-4ad4-9fc5-bde668b62b9e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.2,
        "x": 0.05,
        "y": 0.23
      },
      "kind": "title",
      "text": "Casting a very wide net",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "62662f19-0534-4cf3-92a8-e7b2cc5343ed",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.2,
        "x": 0.05,
        "y": 0.08
      },
      "kind": "title",
      "text": "Merchant acquisition",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1e709b68-d117-4c58-99d4-564b007d249d",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "List presentation",
      "slug": "list-presentation",
      "agent": null,
      "layer": "slide",
      "matchId": "cf5c5716-dab8-4f0b-9166-fe134a0d91c6",
      "evidence": "List/bullet of merchant acquisition strategies",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 14,
      "from": 5,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "7066031e-6c9a-4ac4-918a-525b924306ba",
      "evidence": "Slides 5-14 discuss the changing retail landscape and Shopify's trends in favor",
      "position": 0,
      "objective": "Why now? What are the consequences of not acting?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}