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  "documentTitle": "Shopify | Investor Presentation Deck | 37 slides",
  "authorId": "shopify",
  "authorName": "Shopify",
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  "presentationDate": "2022-05-01 00:00:00",
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  "notes": "The chart visualizes cohort-based revenue retention and expansion.",
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      "kind": "chart",
      "text": "Revenue by cohort",
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      "text": "Revenue growth within an annual cohort, driven by GMV growth and expanded wallet share, has offset revenue loss from merchants leaving the platform. Total combined revenue of all previous cohorts has also grown consistently.",
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      "text": "Annual revenue from merchant cohorts that joined the Shopify platform in the period shown. Note: the first year a merchant joins the platform may not be 12 full months and therefore is not fully comparable to the subsequent 12 month periods.",
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      "text": "Annual cohorts provide strong foundation for growth",
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