{
  "docId": "019de513-41f6-776d-a093-1da569d23f58",
  "docSlug": "7dded82eb0ff7b586b379c4e12f3c870",
  "documentTitle": "Shopify | Investor Presentation Deck | 37 slides",
  "authorId": "shopify",
  "authorName": "Shopify",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 14,
  "pageCount": 37,
  "prevPage": 13,
  "nextPage": 15,
  "slideType": "why_now",
  "function": "argue_timing",
  "density": "overcrowded",
  "nDataPoints": 6,
  "notes": "The slide uses a visual anchor of a mobile app interface on the left to ground the abstract market trends in a tangible product context.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de513-41f6-776d-a093-1da569d23f58/14",
  "deckHref": "/decks/019de513-41f6-776d-a093-1da569d23f58",
  "deckJsonHref": "/decks/019de513-41f6-776d-a093-1da569d23f58.json",
  "deckAnchorHref": "/decks/019de513-41f6-776d-a093-1da569d23f58#slide-14",
  "components": [
    {
      "bbox": {
        "h": 0.7,
        "w": 0.25,
        "x": 0.05,
        "y": 0.2
      },
      "kind": "image",
      "text": "Mobile app interface showing a skincare product",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "18816144-8660-47c8-8e83-c5eb5ed3152b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.1,
        "x": 0.75,
        "y": 0.75
      },
      "kind": "metric",
      "text": "59% GPV YoY growth",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "46ae42db-b1fb-48df-b27d-2c4d177476a6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.1,
        "x": 0.55,
        "y": 0.25
      },
      "kind": "metric",
      "text": "21% 2019 - 2021 global ecommerce CAGR",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "702bbe60-15d0-439f-8aaf-37aed30ad618",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.1,
        "x": 0.55,
        "y": 0.75
      },
      "kind": "metric",
      "text": "24% Global digital payments growth in 2021",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "94f5b309-2499-4dc0-81f3-9d2dae1d0466",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.1,
        "x": 0.75,
        "y": 0.5
      },
      "kind": "metric",
      "text": "1M New Shopify merchants from 2019 to 2021",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9baff1a0-fc07-4e14-9f88-e7d6b5eb8c97",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.1,
        "x": 0.55,
        "y": 0.5
      },
      "kind": "metric",
      "text": "15% Direct-to-consumer market growth in 2021",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "aec01f12-4926-45ad-983e-b2d11ebef6da",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.1,
        "x": 0.75,
        "y": 0.25
      },
      "kind": "metric",
      "text": "69% 2019 - 2021 Shopify GMV CAGR",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "eb8b7037-371c-468c-a49b-63748457e431",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.8,
        "w": 0.05,
        "x": 0.95,
        "y": 0.1
      },
      "kind": "source-note",
      "text": "Source: Euromonitor, Blue Cart, Statista Note: Ecommerce market based on global goods market growth. Direct-to-consumer growth based on 2021 YoY growth. 1 Reflects FY21 YoY growth.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b62ff0dd-f1a9-48df-adb8-2ee7e36099b7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.05,
        "y": 0.07
      },
      "kind": "title",
      "text": "Powerful trends in our favor",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dedc0ea2-98e4-496e-a28d-1883429a19b6",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 14,
      "from": 5,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "7066031e-6c9a-4ac4-918a-525b924306ba",
      "evidence": "Slides 5-14 discuss the changing retail landscape and Shopify's trends in favor",
      "position": 0,
      "objective": "Why now? What are the consequences of not acting?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}