{
  "docId": "019de513-41f6-776d-a093-1da569d23f58",
  "docSlug": "7dded82eb0ff7b586b379c4e12f3c870",
  "documentTitle": "Shopify | Investor Presentation Deck | 37 slides",
  "authorId": "shopify",
  "authorName": "Shopify",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 12,
  "pageCount": 37,
  "prevPage": 11,
  "nextPage": 13,
  "slideType": "customer_journey",
  "function": "illustrate_case",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "Uses a horizontal progression to show platform scalability across different customer segments.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de513-41f6-776d-a093-1da569d23f58/12",
  "deckHref": "/decks/019de513-41f6-776d-a093-1da569d23f58",
  "deckJsonHref": "/decks/019de513-41f6-776d-a093-1da569d23f58.json",
  "deckAnchorHref": "/decks/019de513-41f6-776d-a093-1da569d23f58#slide-12",
  "components": [
    {
      "bbox": {
        "h": 0.3,
        "w": 0.3,
        "x": 0.05,
        "y": 0.238
      },
      "kind": "image",
      "text": "Pastreez merchant photo",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "720b90f2-1e09-4b4f-a816-f67c87f79ea2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.3,
        "x": 0.36,
        "y": 0.238
      },
      "kind": "image",
      "text": "ChocoSol Traders merchant photo",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "861e0064-adb2-4b3c-8cf2-71987538a785",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.3,
        "x": 0.66,
        "y": 0.238
      },
      "kind": "image",
      "text": "FIGS merchant photo",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d7a7fd7e-b56b-4626-ba98-520a9575650e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.25,
        "x": 0.66,
        "y": 0.65
      },
      "kind": "list",
      "text": "FIGS features: Shopify Payments, Shop Pay, Shop Pay Installments, Shopify Shipping",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "104bf7b9-e103-4d9d-b5ec-c232d0c936c7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.25,
        "x": 0.05,
        "y": 0.65
      },
      "kind": "list",
      "text": "Pastreez features: Shopify Payments, Shop Pay, Shop Pay Installments",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "16d10c90-7529-460d-a4d5-b00ec77af12e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.25,
        "x": 0.36,
        "y": 0.65
      },
      "kind": "list",
      "text": "ChocoSol features: Shopify Payments, Shop Pay, Shopify Shipping, Shopify POS",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b7cd2f37-72d7-46c5-842f-ddb0e49af941",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.45,
        "x": 0.05,
        "y": 0.07
      },
      "kind": "title",
      "text": "Our platform grows with our merchants",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fec409d5-1f22-40db-a2db-4f5194400e59",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Customer journey map",
      "slug": "customer-journey-map",
      "agent": null,
      "layer": "slide",
      "matchId": "f1e6279d-1346-4ac5-932d-246bd10f6661",
      "evidence": "List/bullet of features for FIGS, ChocoSol, and Pastreez",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "customer-journey-map",
      "slug": null,
      "matchId": "632d5a36-0831-4f17-aa71-12a56ef4243a",
      "evidence": "Shows merchant progression and product adoption over time",
      "confidence": 0.8
    }
  ],
  "arcBeats": [],
  "loops": [
    {
      "to": 14,
      "from": 5,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "7066031e-6c9a-4ac4-918a-525b924306ba",
      "evidence": "Slides 5-14 discuss the changing retail landscape and Shopify's trends in favor",
      "position": 0,
      "objective": "Why now? What are the consequences of not acting?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}