{
  "docId": "019de513-41f6-776d-a093-1da569d23f58",
  "docSlug": "7dded82eb0ff7b586b379c4e12f3c870",
  "documentTitle": "Shopify | Investor Presentation Deck | 37 slides",
  "authorId": "shopify",
  "authorName": "Shopify",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 10,
  "pageCount": 37,
  "prevPage": 9,
  "nextPage": 11,
  "slideType": "testimonial",
  "function": "illustrate_case",
  "density": "dense",
  "nDataPoints": 1,
  "notes": "The slide features a photo of the two founders, Randy Williams and Eric Heyward.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de513-41f6-776d-a093-1da569d23f58/10",
  "deckHref": "/decks/019de513-41f6-776d-a093-1da569d23f58",
  "deckJsonHref": "/decks/019de513-41f6-776d-a093-1da569d23f58.json",
  "deckAnchorHref": "/decks/019de513-41f6-776d-a093-1da569d23f58#slide-10",
  "components": [
    {
      "bbox": {
        "h": 1,
        "w": 0.45,
        "x": 0.55,
        "y": 0
      },
      "kind": "image",
      "text": "Photo of Randy Williams and Eric Heyward",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c51bed80-37b2-4849-b5e0-209175891628",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.45,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "paragraph",
      "text": "Randy Williams and Eric Heyward are co-owners of Talley & Twine, a premium watch brand built on diversity and inclusion. The brand was founded by Randy, an avid watch collector who wanted to bring more representation to the watch industry.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "20aa9133-df4d-421c-b773-34d1119ca035",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.45,
        "x": 0.05,
        "y": 0.55
      },
      "kind": "paragraph",
      "text": "Since joining the platform in 2014, Talley & Twine has leveraged Shopify's suite of payment solutions to process sales on their online store including Shopify Payments, Shop Pay, and Shop Pay Installments.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "aa5a6768-0197-48c2-9687-ef084cd6eabb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.1,
        "x": 0.05,
        "y": 0.13
      },
      "kind": "title",
      "text": "SMB",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "089f51f3-5649-4c00-a0b5-73cf4ec53c3e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.2,
        "x": 0.05,
        "y": 0.07
      },
      "kind": "title",
      "text": "Merchant profile",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c33a8580-4012-47d0-9dbe-ff9b0b9bb2cf",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 14,
      "from": 5,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "7066031e-6c9a-4ac4-918a-525b924306ba",
      "evidence": "Slides 5-14 discuss the changing retail landscape and Shopify's trends in favor",
      "position": 0,
      "objective": "Why now? What are the consequences of not acting?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}