{
  "docId": "019de513-4179-7588-800b-6ed5b3aa4425",
  "docSlug": "e67ef69385d38201754c8679ca0304cf",
  "documentTitle": "Sequoia Capital | Market Presentation Deck | 48 slides",
  "authorId": "sequoia-capital",
  "authorName": "Sequoia",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7843866,
  "pageNumber": 44,
  "pageCount": 48,
  "prevPage": 43,
  "nextPage": 45,
  "slideType": "other",
  "function": "present_framework",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "Hand-drawn style illustration of two doors.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de513-4179-7588-800b-6ed5b3aa4425/44",
  "deckHref": "/decks/019de513-4179-7588-800b-6ed5b3aa4425",
  "deckJsonHref": "/decks/019de513-4179-7588-800b-6ed5b3aa4425.json",
  "deckAnchorHref": "/decks/019de513-4179-7588-800b-6ed5b3aa4425#slide-44",
  "components": [
    {
      "bbox": {
        "h": 0.55,
        "w": 0.58,
        "x": 0.21,
        "y": 0.225
      },
      "kind": "image",
      "text": "Two doors labeled PUSH and PULL",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dc872267-7938-498a-86b7-fb7e92253710",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.2,
        "x": 0.62,
        "y": 0.75
      },
      "kind": "paragraph",
      "text": "Inspirational = Pulling",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1a7b3f73-1c2f-492e-8bab-12adaf4b49bc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.2,
        "x": 0.18,
        "y": 0.75
      },
      "kind": "paragraph",
      "text": "Motivational = Pushing",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f705e3a1-ef62-448f-a742-caebc30baae5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.15,
        "x": 0.03,
        "y": 0.96
      },
      "kind": "source-note",
      "text": "SEQUOIA CONFIDENTIAL",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bb5b4603-8a26-4a25-b3ab-506df153a270",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.39,
        "x": 0.03,
        "y": 0.05
      },
      "kind": "title",
      "text": "Push vs. Pull Leadership",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9107bf67-ae4a-4665-8c72-4ec5a621e08e",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Aesthetic-Usability Effect",
      "slug": "aesthetic-usability-effect",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "fa246324-44ea-4fe8-add1-333aae47af1d",
      "evidence": "image/illustration: Two doors labeled PUSH and PULL",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "metaphor-analogy",
      "slug": null,
      "matchId": "27b5e528-a4f4-4561-b972-71a9fd0b301e",
      "evidence": "Uses the physical act of pushing vs pulling a door to explain leadership styles.",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 48,
      "from": 16,
      "beatId": "749e55b8-5d9e-4297-b960-9fcff2cb745c",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "New Bliss",
      "beatSlug": "sparkline-new-bliss",
      "evidence": "The deck ends with a call to action, providing guidance on how to adapt and emerge stronger",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}