{
  "docId": "019de513-33fc-7100-8ce4-3b16d3926c78",
  "docSlug": "e3eef0379c339e678046db58344f0626",
  "documentTitle": "Opendoor | Investor Presentation Deck | 50 slides",
  "authorId": "opendoor",
  "authorName": "Opendoor",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 8,
  "pageCount": 50,
  "prevPage": 7,
  "nextPage": 9,
  "slideType": "why_now",
  "function": "argue_timing",
  "density": "balanced",
  "nDataPoints": 8,
  "notes": "Uses a comparison table/chart hybrid to frame the market opportunity.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de513-33fc-7100-8ce4-3b16d3926c78/8",
  "deckHref": "/decks/019de513-33fc-7100-8ce4-3b16d3926c78",
  "deckJsonHref": "/decks/019de513-33fc-7100-8ce4-3b16d3926c78.json",
  "deckAnchorHref": "/decks/019de513-33fc-7100-8ce4-3b16d3926c78#slide-8",
  "components": [
    {
      "bbox": {
        "h": 0.4,
        "w": 0.7,
        "x": 0.2,
        "y": 0.3
      },
      "kind": "chart",
      "text": "Market size and online penetration charts for Retail, Grocery, Used Auto, and Real Estate",
      "attrs": null,
      "subkind": "pie",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0f0a53ba-3db6-4f5f-b972-dcddc0669524",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.4,
        "x": 0.05,
        "y": 0.96
      },
      "kind": "source-note",
      "text": "Note: Industry sizes and online penetration metrics are based on public filings and third party research",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b04b6070-fa9a-42f3-91c7-3d4eb29ed6c5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.85,
        "x": 0.08,
        "y": 0.25
      },
      "kind": "table",
      "text": "Comparison table showing Category, % Online, and Market leader for four industries",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e40a383e-677c-45c2-aee5-f5496829792b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.9,
        "x": 0.05,
        "y": 0.08
      },
      "kind": "title",
      "text": "We are in the early stages of digital transformation for real estate",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5a788daa-a17e-4664-8a99-8603f48d52dd",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "BCG Growth-Share Matrix",
      "slug": "bcg-growth-share-matrix",
      "agent": null,
      "layer": "slide",
      "matchId": "db9074a9-84c5-459a-bd06-9f875ed1e435",
      "evidence": "Market size and online penetration charts for Retail, Grocery, Used Auto, and Real Estate",
      "confidence": 0.6
    }
  ],
  "frameworks": [
    {
      "name": "comparison-frame",
      "slug": null,
      "matchId": "fad130a4-bfb4-4692-b659-ee24587d030f",
      "evidence": "Compares real estate digital penetration against established digital-first industries.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [],
  "loops": [
    {
      "to": 8,
      "from": 7,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "d0d9fee0-7634-4fe4-8ddd-cecdb494b6c7",
      "evidence": "Slides 7-8 discuss the current pain points and the need for transformation.",
      "position": 0,
      "objective": "What is the cost of not transforming the real estate process?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    },
    {
      "to": 9,
      "from": 8,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "f68cf6e9-55e1-498f-8f83-f8527927ae4b",
      "evidence": "Slides 8-9 discuss the current market conditions and the opportunity for Opendoor.",
      "position": 1,
      "objective": "Why is now the right time for digital transformation in real estate?",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.6,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}