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  "authorName": "Opendoor",
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  "presentationDate": "2022-05-01 00:00:00",
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  "notes": "The chart illustrates a cohort analysis of market share by year of market launch.",
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      "kind": "disclaimer",
      "text": "Note: 2021 market share based on Company acquisitions as a % of MLS transaction data for respective markets. We did not launch any new markets in 2020 due to the impact of COVID-19",
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      "text": "Well-established acquisition playbook with a mix of digital and top-of-funnel spend. Growing customer base unlocks re-engagement. Increasing awareness aids conversion. Expanding national footprint drives ad spend efficiency.",
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