{
  "docId": "019de513-32fc-7190-adda-86d625d0893f",
  "docSlug": "3a9b51fa48133eadc7b2dc156ecdea0f",
  "documentTitle": "Olaplex | Results Presentation Deck | 31 slides",
  "authorId": "olaplex",
  "authorName": "Olaplex",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7810761,
  "pageNumber": 13,
  "pageCount": 31,
  "prevPage": 12,
  "nextPage": 14,
  "slideType": "key_messages",
  "function": "summarize",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de513-32fc-7190-adda-86d625d0893f/13",
  "deckHref": "/decks/019de513-32fc-7190-adda-86d625d0893f",
  "deckJsonHref": "/decks/019de513-32fc-7190-adda-86d625d0893f.json",
  "deckAnchorHref": "/decks/019de513-32fc-7190-adda-86d625d0893f#slide-13",
  "components": [
    {
      "bbox": {
        "h": 0.34,
        "w": 0.86,
        "x": 0.07,
        "y": 0.415
      },
      "kind": "list",
      "text": "01 Science-Based Patent-Protected Products, 02 Innovation, 03 Engaged Community, 04 Channel Harmony, 05 Asset Light Business Model",
      "attrs": null,
      "subkind": "numbered",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "da8a6548-be01-470a-9a28-82d99948bedf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.46,
        "x": 0.27,
        "y": 0.185
      },
      "kind": "title",
      "text": "OLAPLEX COMPETITIVE ADVANTAGES",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "293bb9db-958a-400e-8ee8-cb7b155190db",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "List presentation",
      "slug": "list-presentation",
      "agent": null,
      "layer": "slide",
      "matchId": "86834dcb-e789-49cf-8420-76695da15ab3",
      "evidence": "list/numbered: 01 Science-Based Patent-Protected Products, 02 Innovation, 03 Engaged Community, 04 Channel Harmony, 05 Asset Light Business Model",
      "confidence": 0.8
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 20,
      "from": 8,
      "beatId": "1dc1fbca-a193-4421-b688-f2dbf6e9fb76",
      "arcName": "AIDA",
      "arcSlug": "aida",
      "beatName": "Desire",
      "beatSlug": "aida-desire",
      "evidence": "The presentation highlights Olaplex's competitive advantages, innovation platform, and synergistic channel model",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 20,
      "from": 8,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "e64f3f4e-4aaa-472e-9052-7ce37b8467b8",
      "evidence": "The presentation uses the golden circle to explain Olaplex's competitive advantages",
      "position": 0,
      "objective": "Why Olaplex's competitive advantages matter",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}