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  "docSlug": "6f13af8588a7744316a93131d6d74e6a",
  "documentTitle": "MoneyLion | Results Presentation Deck | 33 slides",
  "authorId": "moneylion",
  "authorName": "MoneyLion",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-05-01 00:00:00",
  "orientation": "landscape",
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  "pageNumber": 18,
  "pageCount": 33,
  "prevPage": 17,
  "nextPage": 19,
  "slideType": "kpi_overview",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 9,
  "notes": "The slide uses directional arrows to visualize the trend of each metric.",
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  "slideHref": "/slides/019de513-2bf5-73f8-825b-99ddb49741c4/18",
  "deckHref": "/decks/019de513-2bf5-73f8-825b-99ddb49741c4",
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  "deckAnchorHref": "/decks/019de513-2bf5-73f8-825b-99ddb49741c4#slide-18",
  "components": [
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      "kind": "chart",
      "text": "Annualized ARPU, CAC and Total Customers Added",
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      "kind": "paragraph",
      "text": "Efficient marketing funnel combined with marketplace and embedded finance synergies de-risks our growth plan and preserves a < 6 month payback period on customer acquisition",
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      "text": "Note: ARPU is calculated by dividing annualized Adjusted Revenue for the period by average Total Customers for the period. CAC reflects fully loaded acquisition spend per customer added, which is inclusive of performance marketing, brand marketing and on-boarding data costs. See “Footnotes” section for detailed footnotes and definitions.",
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      "arcName": "Rags to Riches",
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      "beatName": "The Breakthrough",
      "beatSlug": "rags-to-riches-the-breakthrough",
      "evidence": "The presentation showcases MoneyLion's record performance and financial update",
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      "name": "Cost Of Inaction",
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      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
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