{
  "docId": "019de513-2977-769c-b1d6-0eb293cc0c1b",
  "docSlug": "83f2ae0a352a4a6cd7e66f7d7cc539ad",
  "documentTitle": "McDonald&#x27;s | Shareholder Engagement Presentation Deck | 40 slides",
  "authorId": "mcdonalds",
  "authorName": "McDonald's",
  "documentKindSlug": "shareholder-letter",
  "documentKindLabel": "Shareholder letter",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 19,
  "pageCount": 40,
  "prevPage": 18,
  "nextPage": 20,
  "slideType": "key_messages",
  "function": "summarize",
  "density": "balanced",
  "nDataPoints": 6,
  "notes": "The slide uses a four-column layout to categorize ESG initiatives under the 'Accelerating the Arches' strategy.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de513-2977-769c-b1d6-0eb293cc0c1b/19",
  "deckHref": "/decks/019de513-2977-769c-b1d6-0eb293cc0c1b",
  "deckJsonHref": "/decks/019de513-2977-769c-b1d6-0eb293cc0c1b.json",
  "deckAnchorHref": "/decks/019de513-2977-769c-b1d6-0eb293cc0c1b#slide-19",
  "components": [
    {
      "bbox": {
        "h": 0.05,
        "w": 0.9,
        "x": 0.05,
        "y": 0.92
      },
      "kind": "callout",
      "text": "For more information on our ESG impact and progress highlights, see the Impact Strategy & ESG Reporting page of our website",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e1f552a1-7146-4a9e-a1ad-a2db861e87c5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.9,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "list",
      "text": "Food Quality & Sourcing, Our Planet, Community Connection, Jobs, Inclusion and Empowerment",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9a0abd25-856c-4922-8b7e-04c80c8da2a5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.9,
        "x": 0.05,
        "y": 0.12
      },
      "kind": "paragraph",
      "text": "As part of our Accelerating the Arches strategy, we have prioritized our role and commitment in the communities in which we operate to focus on four areas",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e8edb769-64bd-4ea7-acce-0ff2af6a00f2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "Fulfilling our purpose to feed and foster communities",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c82a21ad-4cda-47fd-997e-9e00d162b0c9",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "List presentation",
      "slug": "list-presentation",
      "agent": null,
      "layer": "slide",
      "matchId": "47afe95f-f651-4c74-8d03-fd555c22d811",
      "evidence": "The slide presents information in a list format.",
      "confidence": 0.6
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 20,
      "from": 13,
      "beatId": "05271fbd-ef26-458d-b4ab-902a63ebe3e7",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Solution & Approach",
      "beatSlug": "consultants-gambit-solution-approach",
      "evidence": "The deck presents McDonald's commitment to ESG and its strategic plan",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 20,
      "from": 17,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "cfbb44e3-af3e-4285-9bbc-a5d55e5e7e20",
      "evidence": "The deck presents McDonald's three-legged stool business model",
      "position": 0,
      "objective": "Why McDonald's business model is important",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}