{
  "docId": "019de513-24fa-7058-b8b7-b3c131df1bf9",
  "docSlug": "15b1dbc5e693425a8e5579fa9f7b9263",
  "documentTitle": "LegalZoom.com | Investor Presentation Deck | 25 slides",
  "authorId": "legalzoom-com",
  "authorName": "LegalZoom",
  "documentKindSlug": "deck",
  "documentKindLabel": "Deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 16,
  "pageCount": 25,
  "prevPage": 15,
  "nextPage": 17,
  "slideType": "appendix_data",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 32,
  "notes": "The slide presents two charts: a stacked bar chart for absolute dollar values and a line chart for YoY growth percentages.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de513-24fa-7058-b8b7-b3c131df1bf9/16",
  "deckHref": "/decks/019de513-24fa-7058-b8b7-b3c131df1bf9",
  "deckJsonHref": "/decks/019de513-24fa-7058-b8b7-b3c131df1bf9.json",
  "deckAnchorHref": "/decks/019de513-24fa-7058-b8b7-b3c131df1bf9#slide-16",
  "components": [
    {
      "bbox": {
        "h": 0.65,
        "w": 0.4,
        "x": 0.075,
        "y": 0.2
      },
      "kind": "chart",
      "text": "$M by Category",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7156e7e4-8824-4d2b-86c0-081398fda5ee",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.4,
        "x": 0.52,
        "y": 0.2
      },
      "kind": "chart",
      "text": "% YoY Growth by Category",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6ac68334-b9fd-411c-9363-4fdca1c0d922",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.7,
        "x": 0.02,
        "y": 0.96
      },
      "kind": "disclaimer",
      "text": "(1) This is a non-GAAP financial measure. Refer to the Appendix for a reconciliation from GAAP Sales and Marketing Expenses to non-GAAP Sales and Marketing Expenses.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6c85a29b-50f7-41cc-9bc0-5bc546aa8610",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.25,
        "x": 0.075,
        "y": 0.28
      },
      "kind": "legend",
      "text": "Customer Acquisition Media “CAM” / Other Sales & Marketing",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c5632ae4-8ad2-4651-9f25-b8b86b0ab872",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.45,
        "x": 0.075,
        "y": 0.08
      },
      "kind": "title",
      "text": "Non-GAAP Sales & Marketing Detail(1)",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5be0922b-26c0-4b6d-ad46-95ac18482c5d",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Chart Selection Guide",
      "slug": "chart-selection-guide",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "eb1d1368-608b-4272-a28f-ab537f3de867",
      "evidence": "The slide includes charts to illustrate sales and marketing expenses.",
      "confidence": 0.5
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 18,
      "from": 11,
      "beatId": "7a63ddc5-e0bd-4f55-9015-5259d13ffbd0",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Financials",
      "beatSlug": "sequoia-pitch-financials",
      "evidence": "The 'Quarterly Q1 2022 Snapshot', 'Key Metrics', and 'Q2 and FY22 Guidance Commentary' slides present financial information.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 18,
      "from": 11,
      "name": "Pareto Focus",
      "slug": "50-pareto-focus",
      "bestFor": "Resource allocation, problem prioritization, efficiency improvements",
      "matchId": "665437a7-f955-4d63-9f21-9124aed2e5f3",
      "evidence": "The 'Quarterly Q1 2022 Snapshot' and 'Key Metrics' slides demonstrate a focus on key metrics.",
      "position": 1,
      "objective": "Focusing on key metrics and financial performance",
      "structure": "The Full Distribution -> The Vital Few (20%) -> The Trivial Many (80%) -> Focus Recommendation",
      "confidence": 0.6,
      "description": "Show that 80% of results come from 20% of causes to drive prioritization"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}